Abstract:
The research was conducted on a range of potential development concepts of coffee with different levels of milk/cream ingredients. The only concept from this to appear viable for further development was a coffee with a cream concept. The objectives of the research proposed here were:
1. To examine in more detail how viable the 'Coffee With' proposition is likely to be;
2. To determine qualitatively the optimum balance of coffee to the cream of the product. Within this to examine the expected physical attributes of the product, e.g. taste, smell, color, packaging, style, etc;
3. To assess the probable market for a Brooke Bond 'Coffee With' product.
Research Reports
Report on preliminary research on drinking chocolate
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1971
Research Reports
Low calorie dessert mix concept research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 5, 1974
Research Reports
Qualitative research into Kenco coffee bags advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 1, 1979
