Abstract:
In order to max1m1se the Palitoy range, OBM has evolved the concept of 'Little Villagers' rather than 'The Family' or 'Happy Families'. It is felt to have more potential for both imaginative and creative play situations and for future range development. They have also designed new backs for the packs which can be included as part of the play material. The copy statement planned to define the difference between Playpeople, Busybodies and Little Villagers is 'wind them up and watch them go'. The objectives of the research reported here were therefore to examine:
1. Responses to the name ' Little Villagers' by comparison with ' Happy Families' and 'The Walkers';
2. Responses to the Villagers concept in terms of both current play and future development range;
3. Responses to the figures in terms of their manipulability; play advantages and disadvantages; interest in the whole range or parts of the range; involvement with the pack as well as the figures; comparisons between Little Villagers and Playpeople and Busybodies, both for play potential and value for money, etc.
This could also be of interest:
Research Reports
Supra 'C' concept development Sobranie
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
September 1, 1976
Research Papers
A new qualitative approach in concept development
Catalogue: Qualitative 2005
Authors: Ute Rademacher, Stefanie Güntzel
Company: Ipsos MRBI
November 13, 2005
Research Reports
Qualitative research on concept development work into Bonjela
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1976
