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Research reports

A guide to certifying to ISO 20252 for Market Research

The overriding objective of ISO/TC 225 is to maintain, and keep up to date, a single, comprehensive quality standard that sets out guidance and requirements directly relating to the way in which market, opinion and social research (MOSR)...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
August 12, 2020

Webinars

Budget efficiency: How to maximise the value of your market research

During times of economic uncertainty, you might have to slash market research spend. But without data-driven understanding of your customers, it's unlikely that you will continue to be able to address their needs better than your competition. So...

Catalogue: Webinars 2020
Author: Thor Olof Philogène
Company: Stravito
June 4, 2020

Videos

Global language solutions for your virtual research

Going virtual with your research? Join Jill Bishop at Multilingual Connections as she discusses best practices in translation when conducting digital research across languages and cultures.

Catalogue: ESOMAR TV: North America & Europe at Home
Author: Jill Kushner Bishop
Company: Multilingual Connections
April 30, 2020

Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this presentation, Holly Carter, Director of Product Marketing at Confirmit...

Catalogue: ESOMAR TV: North America & Europe at Home
Author: Holly Carter
Company: Forsta
April 30, 2020

Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this webinar, Holly Carter, Director of Product Marketing at Confirmit will...

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Holly Carter
Company: Forsta
April 16, 2020

Videos

Business unusual in the new normal

Timely advice and shared experiences from business leaders in the region on the practicalities of running the company in the current challenging times.

Catalogue: ESOMAR TV: Asia Pacific at Home
Authors: Chris Farquhar, Lynn Zhang, Vijay Raj
April 16, 2020

Webinars

Why big consulting is eating market research's lunch

Many researchers from brands have had consulting firms like McKinsey, Bain, and BCG come into their organizations to do projects that the research department could have done for a fraction of the cost. Similarly, many researchers from agencies have...

Catalogue: Webinars 2019
Authors: Alex Gelman, Steliana Ifrim
October 1, 2019

Videos

Research disaster movies

This interactive session takes a candid look at some of the disastrous things than can go wrong when running a research project and the things you need to know to avoid featuring in a research disaster movie of your own making.

Catalogue: Congress 2018
Author: Jon Puleston
September 23, 2018

Research papers

Making data fit

Through this paper you will learn how Fitness First and Chime Insight & Engagement (CIE) worked together to deliver this project and turned a highly detailed and accurate piece of data analysis around six segments into an engaging and usable toolkit....

Catalogue: Congress 2017: Visionary
Authors: Caroline Bates, Ali Powell
August 22, 2017