Resources Library by ANA

The recognition and systematic study of phenomena of diffusion or contagion

In the times in which we live, there is perhaps no problem so fundamental, and which yet is so little taken into account in marketing research, as that of the effects of personal communication in all its diverse forms. While the idea of the existence...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Marc Vincent

June 15, 1980

September 1989

It is interesting to note that computerized information retrieval is both the source of the problem and its solution. By this I mean that the availability of vast quantities of information is made possible by the databanks while, in turn, methods of...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Samuel A. Wolpert

June 15, 1979

Statistics on Britain's new towns and chief impact on opinion and decision making

The aim of this paper is to assess the impact of statistics relevant to quality of life on the climate of public opinion and decision making. Following this introduction and summary the paper has four sections. Section 2 gives some background...

Catalogue: Seminar 1978: Social Research in the Public Sector

Authors: Ray Thomas, Patricia Prescott-Clarke

December 1, 1978

The effects of economic and social changes on the children's market

The purpose of this paper is to discuss the effects in the UK children's market of the economic recession and its resultant social changes. It will consider how changing patterns in adult behaviour are handed down to children and how they react to...

Catalogue: Seminar 1978: Researching Children

Author: Shirley Greenberg

Company: Ogilvy

October 1, 1978

The evaluation of the drink and drive advertising campaign 1976/1977

This paper presents a detailed case history of the 1976/77 advertising campaign to persuade people in Britain against drinking and driving. It deals firstly with the background to the campaign and the role of research in its development. The main...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Barry Lee, John A. Samuels

September 1, 1978

Evaluating social persuasion advertising campaigns

The Central Office of Information is a common service agency which prepares publicity for many Government Departments. The paper is concerned with one part of the C.O.I's activity, namely the mounting of advertising campaigns on matters of social...

Catalogue: Seminar 1977: Social Research

Author: John A. Samuels

December 1, 1977

Reflections on the competitive procurement procedure

This paper wants to point out the conditions for, and problems of social scientific research. Although conditions in the federal Republic of Germany are the paper's focal point, the paper also tries to pinpoint general political policies regarding...

Catalogue: Seminar 1977: Social Research

Author: Insegerd Scháuble

December 1, 1977

An integrated marketing planning system

In a marketing-oriented company producing fast-moving consumer goods, the role of the Marketing Department in developing the budget is central, but it must be carried out within the constraints constituted by the needs and capacities of other...

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: Derek Bloom, Michael Stewart

June 15, 1977

The role of new information technology in decision making

The thesis of this paper is that a new technology exists and that within the next generation, it will drastically alter the jobs of market researchers and the methods by which decisions are made. First, we will look at decision making, its past, its...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Samuel A. Wolpert

June 15, 1977