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Research papers

Software requirements for effective marketing and advertising information systems

This paper presents some of our experiences which bear on these points. The focus is on two issues: system design (a system overview, "consumerizing" research systems, and system design strategies) and multi-national system comparability.

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Authors: Leon Liebman, Daniel Olasin
March 1, 1979
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Citation

Liebman and Olasin (1979a, March 01). Software requirements for effective marketing and advertising information systems. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/software-requirements-for-effective-marketing-and-advertising-information-systems


Research papers

Calculators versus computers

The paper discusses the application of modern programmable pocket calculators (PPG) in the analysis of marketing data. It first shows the main difference of the two basic 'languages' of programmable pocket calculators, viz. Reverse Polish Rotation...

Catalogue: Paper 1978: Analysis of Data
Author: Pierre Weber
February 1, 1978
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Citation

Weber, P. (1978a, February 01). Calculators versus computers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/calculators-versus-computers


Research papers

Developing models and software for the marketing department

Today's marketing manager lives in a world of information. This paper addresses the question of how to make the flow of information more meaningful and more productive. We shall talk about an information system that meets the needs of the marketing...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: David Zeitlin, R. Charney, J. Aspden
June 15, 1977
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Citation

Zeitlin, Charney and Aspden (1977a, June 15). Developing models and software for the marketing department. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/developing-models-and-software-for-the-marketing-department


Research papers

BASIS

The mnemonic BASIS stands for Bottlers’ Accounting and Sales Information System. It is a computer software package designed and supported by The COCA-COLA Company and its purpose is to enable franchised bottlers of Coca-Cola to economically use...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: H. W. Stahel
Company: The Coca-Cola Company
February 2, 1977
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Citation

Stahel, H. W. (1977a, February 02). BASIS. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/basis


Research papers

The Daphne language and its use in market studies (French)

DAPHNE is a programming language for file analysis. Most of the operations currently used in file analysis can be easily programmed in DAPHNE. Among these operations are percentages, valuation, selection, editing and output of the results. This paper...

Catalogue: ESOMAR Congress 1968
Authors: G. Letellier, P. Mathelot
June 15, 1968
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Citation

Letellier and Mathelot (1968a, June 15). The Daphne language and its use in market studies (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-daphne-language-and-its-use-in-market-studies-french-


Research papers

Practical experiences in using a high speed computer (French)

The use of high speed computers enabled us to improve survey analysis along three basic lines: - flexibility of use, and wide range of facilities; - fast turnover; - low costs This has been possible due to the utilisation of a "Hardware" plus...

Catalogue: ESOMAR Congress 1968
Author: C. Chemla
June 15, 1968
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Citation

Chemla, C. (1968a, June 15). Practical experiences in using a high speed computer (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/practical-experiences-in-using-a-high-speed-computer-french-


Research papers

The Daphne language and its use in market studies

DAPHNE is a programming language for file analysis. Most of the operations currently used in file analysis can be easily programmed in DAPHNE. Among these operations are percentages, valuation, selection, editing and output of the results. This paper...

Catalogue: ESOMAR Congress 1968
Authors: G. Letellier, P. Mathelot
June 15, 1968
×

Citation

Letellier and Mathelot (1968a, June 15). The Daphne language and its use in market studies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-daphne-language-and-its-use-in-market-studies


Research papers

Practical experiences in using a high speed computer

The use of high speed computers enabled us to improve survey analysis along three basic lines: - flexibility of use, and wide range of facilities; - fast turnover; - low costs This has been possible due to the utilisation of a "Hardware" plus...

Catalogue: ESOMAR Congress 1968
Author: C. Chemla
June 15, 1968
×

Citation

Chemla, C. (1968a, June 15). Practical experiences in using a high speed computer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/practical-experiences-in-using-a-high-speed-computer


Research papers

Integrated media research and systems

Our paper is about the principles of data collection and usage. The integration of media and product research, the construction of a computer data bank, an explicit model of how media reach people, closer blending of media buying with media planning,...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Simon Broadbent, Susanna Segnit
August 1, 1967
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Citation

Broadbent and Segnit (1967a, August 01). Integrated media research and systems. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/integrated-media-research-and-systems