You searched for: "" but we corrected it to "*"
Did you mean to search for ""? Click here to show those results.
The results has been filter on Tags containing Consumer Engagement.
ANA has found 52 results for you, in
140 ms.
Currently showing results 37 to 45.
Didn’t find what you were looking for? Try the Advanced Search!
Videos
Programming research is now social, ongoing, anytime, anywhere
Social media and mobile technologies unlock a huge opportunity to learn and collaborate with consumers, while generating valuable consumer insights and knowledge. Learn how HBO Latin America has transformed its market research studies by harnessing...
Catalogue: Latin America 2015: Carnival of Insights
Authors: Adriana Rocha, Laura Pellerano Berga
June 15, 2015
Videos
Discovering brand impact
The world creates 2.8 quintillion bytes of data per day from unstructured data sources like consumer complaints and feedback, text, messages, email and documents, survey and social media posts.Gartner defines unstructured data as content that does...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Henry Cheang, Stephen Paton
June 15, 2015
Videos
Building digital brand engagement (Spanish)
The objective of this presentation is to share How PepsiCo uses Social Media Insights in Latam to position and activate main digital brands (Twistos/ EQlibri and Toddy).Sharing with the Audience the Regional Think and Local Digital Touch.?How PepsiCo...
Catalogue: Latin America 2015: Carnival of Insights
Author: Federico Barallobre
June 15, 2015
Videos
When business gets emotional
Emotion plays a part in everything consumers do. But in B2B, it has played an increasingly more important role over the past decade â more than most marketers, researchers, and brand managers are willing to admit or measure. Some of their...
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: John Perls, Robert Passikoff
June 15, 2014
Videos
Car clinics 3.0
For Toyota Motor Europe, the biggest challenge is capturing reliable consumersâ feedback in the beginning of the car development process before prototypes are build. As the first moments of exposure to a new car in the showroom are very...
Catalogue: Congress 2014: What Inspires?
Authors: Fatima El-Khatib, Ronny Pauwels, Wim Hamaekers
June 15, 2014
Videos
Inspiring insight to action
For the first time ever, more than half of the worldâs population lives in urban areas and we have truly become a âCity planetâ. Cities are a place to discover, enjoy your passions, be curious, and create memories â whether you...
Catalogue: Congress 2014: What Inspires?
Author: Christina (Tina) M. Nathanson
June 15, 2014
Videos
Research that sparks
For research to be inspiring, it shouldnât only be relevant, but also something that sparks motivation for people to act. In our search for more inspirational research, we decided to start from the opposite angle: what are the limitations for...
Catalogue: Congress 2014: What Inspires?
Authors: Annelies Verhaeghe, Natalie Malevsky, Thijs Van de Broek
Company: InSites Consulting
June 15, 2014
Videos
