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Videos
POWERFUL DEMOGRAPHICS?
Join this 45-minute session on the ESOMAR Professional Standards Committee's project addressing demographic practices in multi-country research. The session will review the latest best practice guidelines for AGE, GENDER, and WORKING STATUS, and...
Catalogue: Congress 2024
Authors: Jon Puleston, Trixie Cartwright, Leah McTiernan, Frank Buckler
Companies: Kantar, IPSOS
October 1, 2024
Videos
How data analytics has taken over fantasy football and won
Examining the evolution of the data analytics techniques being used in fantasy football and the valuable lessons they can offer market researchers??
Catalogue: Congress 2024
Author: Jon Puleston
October 1, 2024
Videos
Who questions the questioners?
Catalogue: Congress 2023
Authors: Judith Passingham, Jon Puleston, Cecile Carre, Otto Hellwig, Sandy Casey, Nancy Brigham
Companies: ESOMAR, IPSOS, Dynata, Bilendi, Innovate MR
October 5, 2023
Research papers
Thinking Outside the Blocks
New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...
Catalogue: Congress 2022: 75th Anniversary
Authors: Kevin Cowan, Jon Puleston, Oliver Taylor, Julie Soulsby
Companies: British Broadcasting Corporation (BBC), Kantar
September 23, 2022
Webinars
Discovering the Hidden Keys to Happiness Around the World
Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the...
Catalogue: Webinars 2021
Authors: Jon Puleston, Frank Buckler, Vanessa Oshima, Christian Holst, Robert Held, Siyanda Mohutsiwa, Leigh Caldwell
Companies: ESOMAR, Kantar, Irrational Agency, Success Drivers, Babbel, Frankfurt University of Applied Sciences, Heart Data
November 11, 2021
Videos
Dealing with disruption
Hear how COVID-19 has impacted business strategy, ways of working, and decision making.
Catalogue: ESOMAR TV: North America & Europe at Home
Authors: Finn Raben, Michelle Gansle, Jon Puleston, Kristen Griffith
April 30, 2020
Videos
The real why and the hidden who
A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Puleston, Christopher Graves
Companies: Ogilvy, Kantar
September 8, 2019
Research papers
The real why and the hidden who
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Puleston, Christopher Graves
Companies: Ogilvy, Kantar
September 8, 2019
Videos
