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Videos

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
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Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-minds-12392


Research papers

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
×

Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-minds


Videos

The Perfect Pair

What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...

Catalogue: Latin America 2024
Authors: Magdalena Garcia Grisanti, Diego Alarcon
Company: The Coca-Cola Company
April 24, 2024
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Citation

Garcia Grisanti and Alarcon (2024a, April 24). The Perfect Pair. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/-12393


Videos

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
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Citation

Quesada, J. (2024a, April 24). Mapping the Emotional Landscape. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/mapping-the-emotional-landscape-12390


Videos
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Citation

Quinones, C. (2024a, April 24). Consumer Insights. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/consumer-insights


Research papers

Vodafones Innovation Research Revolution

Vodafone is undoubtedly an innovative company. It employs thousands of technology experts and product managers, generating hundreds of ideas every year?and with a market of 300 million customers worldwide, there are plenty of people to sell them to....

Catalogue: Asia Pacific 2023 - Innovation
Authors: Leigh Caldwell, Lizzi Seear
Company: Irrational Agency
November 22, 2023
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Citation

Caldwell and Seear (2023a, November 22). Vodafones Innovation Research Revolution. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/vodafone-s-innovation-research-revolution


Research papers

The Formula to Decoding the Future of Infant Nutrition

How hard is it to feed a baby? Much harder than you might think. Each canister of infant formula is packed full of information about nutrients, formula features and their vast range of benefits. Which of those benefits matter to parents and why? Do...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Ana Ivanovic, Giulia Gasperi, Michelle Hum
Companies: Cargill, TRIPTK
November 22, 2023
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Citation

Ivanovic, Gasperi and Hum (2023a, November 22). The Formula to Decoding the Future of Infant Nutrition. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/the-formula-to-decoding-the-future-of-infant-nutrition


Videos

In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before

As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...

Catalogue: Asia Pacific 2023 - Innovation
Authors: James Fergusson, Karen Reyes
November 22, 2023
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Citation

Fergusson and Reyes (2023a, November 22). In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/in-the-moment-mobile-research-informing-marketing-strategy-like-research-never-has-before-12339


Research papers

Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding

Data is the oil that fuels our era of innovation, technology and artificial intelligence. Data is rapidly growing, is infinite and does not ?depreciate? in value. Data can transform businesses by unlocking new insights and opportunities. On the...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani
Companies: Nestle, Kantar
November 22, 2023
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Citation

Attia, Wilson, Kapadia and Ramsinghani (2023a, November 22). Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding. ANA - ESOMAR. Retrieved July 02, 2025, from


https://ana.esomar.org/documents/flavour-innovation-powered-by-a-digital-first-approach-to-leveraging-current-consumer-understanding