Adapting new project and product development to a different culture and life-style

Date of publication: June 15, 1986

Author: Tadad Suzuki

Abstract:

The present paper deals with: 1. Japanese enterprises and background of their business activities; 2 . Foreign enterprises operating in Japan and their activities and characteristics in entering the market; 3. Japanese enterprises operating in foreign markets and their concepts; 4. Basic principles and philosophy toward a new project and a new product development in a market having a different culture and a life style.

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