Abstract:
With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among consumers in Europe. We have drawn certain conclusions from this. One particularly clearcut conclusion is that we are on the brink of a tremendous surge of innovations, that there is a powerful call for innovation, but that innovations are finding it difficult to break through.
Research Papers
New directions for innovation in products and services (French)
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Alain de Vulpian
Company: RISC S.A.
June 15, 1984
Research Papers
Taking a fresh look at old markets
Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Norbert Homma, Alain de Vulpian
 
June 15, 1992
