Abstract:

With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among consumers in Europe. We have drawn certain conclusions from this. One particularly clearcut conclusion is that we are on the brink of a tremendous surge of innovations, that there is a powerful call for innovation, but that innovations are finding it difficult to break through.