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Dilemmas and decision criteria of a research buyer

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Research In Arab Countries

Author: Erik G. Kristoffersen

Abstract:

The paper begins with an overview of the Arab World and some of its main characteristics, followed by a review of research suppliers operating in the Arab World and available research services. On this background the paper enumerates and discusses a number of research problems which face a research buyer with a Western experience and working in a Western company, for whom the Arab World constitutes an export market for already established products or services.

Erik G. Kristoffersen

Author

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Citation

Kristoffersen, E. G. (1987a, June 15). Dilemmas and decision criteria of a research buyer. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/dilemmas-and-decision-criteria-of-a-research-buyer