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Dilemmas and decision criteria of a research buyer

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Research In Arab Countries

Author: Erik G. Kristoffersen

Abstract:

The paper begins with an overview of the Arab World and some of its main characteristics, followed by a review of research suppliers operating in the Arab World and available research services. On this background the paper enumerates and discusses a number of research problems which face a research buyer with a Western experience and working in a Western company, for whom the Arab World constitutes an export market for already established products or services.

Erik G. Kristoffersen

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Kristoffersen, E. G. (1987a, June 15). Dilemmas and decision criteria of a research buyer. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/criteria-of-decision-on-media-mix