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Research papers

Sales components as functions of advertising

In France, the new product sales forecasting activity has progressively left the area of measurements done in a real environment in favour of simulated test: those tests are usually cheaper, shorter and much more confidential. The main purpose of...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Alain Pioche
Company: Nielsen
June 15, 1988
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Citation

Pioche, A. (1988a, June 15). Sales components as functions of advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sales-components-as-functions-of-advertising


Research papers

Visage

The French VIDEOTEX system TELETEL started operation in France some five years ago. There will soon be almost 3 million Minitel terminals in service. From its inception it was the intention to use this communication facility to conduct surveys....

Catalogue: Seminar 1987: Strategies For Service Management
Author: Jean Sousselier
June 15, 1987
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Citation

Sousselier, J. (1987a, June 15). Visage. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/visage


Research papers

Reorganization of the agricultural distribution in France

This paper deals with the reorganisation of agricultural distribution in France and the implications thereof on marketing research in the agricultural field. Due to internal as well as external factors, the current structure of agricultural...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Authors: Brieuc Martin-Onraet, François Attali
June 15, 1987
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Citation

Martin-Onraet and Attali (1987a, June 15). Reorganization of the agricultural distribution in France. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reorganization-of-the-agricultural-distribution-in-france


Research papers

Telematics at the service of marketing

Today, the search for efficiency and productivity has taken on new forms. For equal technical and financial attitudes and potentials, this competition is hereinafter based on new criteria: the quality of the data-transmission and the service offered...

Catalogue: Seminar 1987: Strategies For Service Management
Authors: Philippe Dorey, Jean-Louis Laborie
Company: KANTAR TNS Malaysia
June 15, 1987
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Citation

Dorey and Laborie (1987a, June 15). Telematics at the service of marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/telematics-at-the-service-of-marketing


Research papers

Opinion polls: How crucial are statistical techniques to get the right figures?

The 1986 french "Elections legislatives" have pointed out that the figures out coming from opinion polls are highly dependant from the statistical techniques involved in the estimation process. Such influence can be observed at three levels : -...

Catalogue: Seminar 1986: Opinion Polls
Authors: Sophie Martin, Gilles Santini
Company: IPSOS
June 15, 1986
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Citation

Martin and Santini (1986a, June 15). Opinion polls: How crucial are statistical techniques to get the right figures?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opinion-polls-how-crucial-are-statistical-techniques-to-get-the-right-figures-


Research papers

Situation and recent developments in France

In this paper, we try to give an overview of the present situation of opinion polls in France and of the main recent developments in the field.

Catalogue: Seminar 1986: Opinion Polls
Author: Jacques Antoine
June 15, 1986
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Citation

Antoine, J. (1986a, June 15). Situation and recent developments in France. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/situation-and-recent-developments-in-france


Research papers

Sponsorship and donation

This paper describes these techniques and demonstrate their application in specific case histories. It exam how French companies have integrated research into the conception, implementation and control of sponsorship donation programs and treats in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Jay Perlstein, Sylvère Piquet
June 15, 1985
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Citation

Perlstein and Piquet (1985a, June 15). Sponsorship and donation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sponsorship-and-donation


Research papers

Sponsorship and donation (French)

This paper describes these techniques and demonstrate their application in specific case histories. It exam how French companies have integrated research into the conception, implementation and control of sponsorship donation programs and treats in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Jay Perlstein, Sylvère Piquet
June 15, 1985
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Citation

Perlstein and Piquet (1985a, June 15). Sponsorship and donation (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sponsorship-and-donation-french-


Research papers

Making it all happen: The client's point of view

In a company such as Regie Renault, the weight of studies carried out outside France is naturally important. Among these a large number are undertaken by our foreign branches in their particular countries. The studies to be discussed here will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Daniel Leconte
June 15, 1984
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Citation

Leconte, D. (1984a, June 15). Making it all happen: The client's point of view. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications-2523