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Research papers

The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024
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Citation

Rodriguez Perez and Delgado Calleros (2024a, April 24). The Un-Futuristic Future of Vehicles in Latin America. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-un-futuristic-future-of-vehicles-in-latin-america


Research papers

Workplace Productivity

In an era marked by rapidly evolving customer expectations, the landscape of workplace productivity is undergoing a profound transformation. Gone are the days when productivity was merely a measure of efficiency and output. Today, it encompasses a...

Catalogue: Latin America 2024
Author: Monica Lemoine
Company: CNC-ViaCiencia
April 24, 2024
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Citation

Lemoine, M. (2024a, April 24). Workplace Productivity. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/workplace-productivity


Research papers

Editorial

Over the past 25 years, I have witnessed the radical transformation of an industry that has thrived thanks to the synergy between technology and data analysis. I fondly recall the hours I spent processing tables in SPSS, building presentations in...

Catalogue: Latin America 2024
Author: Pedro Fernandez Ayala
Company: AB InBev
April 24, 2024
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Citation

Fernandez Ayala, P. (2024a, April 24). Editorial. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/editorial-12364


Research papers

The Perfect Pair

What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...

Catalogue: Latin America 2024
Authors: Magdalena Garcia Grisanti, Diego Alarcon
Company: The Coca-Cola Company
April 24, 2024
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Citation

Garcia Grisanti and Alarcon (2024a, April 24). The Perfect Pair. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-perfect-pair


Videos

The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024
×

Citation

Rodriguez Perez and Delgado Calleros (2024a, April 24). The Un-Futuristic Future of Vehicles in Latin America. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-un-futuristic-future-of-vehicles-in-latin-america-12389


Research papers

The Era of Pet Humanisation

In a recent study carried out by WIN in 8 countries in Latin America + Canada, we found that 87% of people attribute importance to their relationships with other people. Not far behind, 80% declare that they consider their relationships with animals...

Catalogue: Latin America 2024
Author: Constanza Cilley
Company: Voices Consultancy
April 24, 2024
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Citation

Cilley, C. (2024a, April 24). The Era of Pet Humanisation . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-era-of-pet-humanisation-


Videos

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
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Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/unlocking-consumer-minds-12392


Research papers

Revolutionising Voter Decision-Making

The limitations of face-to-face and telephone surveys have led many polling firms to replace them with digital surveys which, despite having undeniable advantages, are still not sufficient to obtain truly representative samples of the population....

Catalogue: Latin America 2024
Author: Cesar Augusto Caballero Reinoso
Company: Cifras & Conceptos
April 24, 2024
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Citation

Caballero Reinoso , C. (2024a, April 24). Revolutionising Voter Decision-Making. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/revolutionising-voter-decision-making


Videos

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
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Citation

Quesada, J. (2024a, April 24). Mapping the Emotional Landscape. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/mapping-the-emotional-landscape-12390