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Research papers

Qualitative fast track

Learn how to improve time, cost and relevance on research for/with corporate clients.

Catalogue: Fusion 2019
Authors: Jose Antonio Noriega, Mark Montgomery
Companies: Möbius, CITIBANAMEX
November 10, 2019
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Citation

Noriega and Montgomery (2019a, November 10). Qualitative fast track. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/qualitative-fast-track


Videos

The big debate: Is social intelligence part of the insights function?

Panel discussion on Social Intelligence moderated by Michalis Michael.Panelists: Joaquim Bretcha (International Director of Netquest and ESOMAR President), Kyle Findlay (Senior Data Science Director of Kantar South Africa) and Tamara Lucas...

Catalogue: Fusion 2019
Authors: Joaquim Bretcha, Kyle Findlay, Michalis Michael, Tamara Lucas
Companies: DigitalMR Ltd, Netquest, Convosphere, Kantar
November 10, 2019
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Citation

Bretcha, Findlay, Michael and Lucas (2019a, November 10). The big debate: Is social intelligence part of the insights function?. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/the-big-debate-is-social-intelligence-part-of-the-insights-function-


Videos

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019
Author: Colleen Ryan
Company: TRA
November 10, 2019
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Citation

Ryan, C. (2019a, November 10). The ultimate wicked problem. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/the-ultimate-wicked-problem-10841


Videos

Is it possible to predict human decision-making?

Using qual and quant to understand why consumers really make decisions, not why you think they do.

Catalogue: Fusion 2019
Author: Nina Kanin
Company: Streetbees
November 10, 2019
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Citation

Kanin, N. (2019a, November 10). Is it possible to predict human decision-making?. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/is-it-possible-to-predict-human-decision-making--10864


Research papers

What you see (is NOT) what you get

The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.

Catalogue: Fusion 2019
Author: Dmitry Gaiduk
Company: CoolTool Inc
November 10, 2019
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Citation

Gaiduk, D. (2019a, November 10). What you see (is NOT) what you get. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/what-you-see-is-not-what-you-get


Videos

Deconstructing what machine learning does when processing text

Learn how to use machine learning text analytics, from scratch, for free, using open-source R.

Catalogue: Fusion 2019
Author: Ray Poynter
Company: The Future Place
November 10, 2019
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Citation

Poynter, R. (2019a, November 10). Deconstructing what machine learning does when processing text. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/deconstructing-what-machine-learning-does-when-processing-text-10844


Videos

The shoe mystery

Why do some people own 50 pairs of shoes and are already busy buying the next pair? Based on the success stories of Chanel or Louboutin, unusual research combining observations and scientific findings helped generate new insights for luxury brands.

Catalogue: Fusion 2019
Author: Diana Derval
Company: DervalResearch
November 10, 2019
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Citation

Derval, D. (2019a, November 10). The shoe mystery. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/the-shoe-mystery


Research papers

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019
Authors: Colleen Ryan, Jane O'Loughlin
Company: TRA
November 10, 2019
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Citation

Ryan and O'Loughlin (2019a, November 10). The ultimate wicked problem. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/the-ultimate-wicked-problem


Research papers

VENTO

Vento is a new mindset of doing research in which content engagement is fundamental in a new logic. A digital space where collaborators' engagement determines an innovative way for consumers and brands to work together.

Catalogue: Fusion 2019
Authors: Caio Casseb, Fernanda Politanski
Company: Scoop&Co
November 10, 2019
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Citation

Casseb and Politanski (2019a, November 10). VENTO. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/vento