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Research papers

Segmenting the Indian market on life style

This chapter describes how in a heterogeneous market, such as India, a single socio-economic classification system is not sufficient to discriminate across various product categories. It demonstrates a new basis of segmenting households on life style...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Alok Shanker, Anand Singh
September 1, 1998
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Citation

Shanker and Singh (1998a, September 01). Segmenting the Indian market on life style . ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/segmenting-the-indian-market-on-life-style-


Research papers

Consumer panels

The word ‘panel’ describes a continuous collection of identical information from a sample which represents a segment of a population to study. It is by definition permanent and repetitive. There are as many varieties of panels as there are...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Denis Delmas, Dominique Levy
September 1, 1998
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Citation

Delmas and Levy (1998a, September 01). Consumer panels. ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/consumer-panels-5291


Research papers

Data mining VS. conventional analysis

The paper performs a comparison of data mining tools with conventional tools. It is focused on the analysis of issues such as if the new techniques are better than the older ones if so in which sense and when we should apply them. The effort is...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Luiz Sá Lucas
September 1, 1998
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Citation

Sá Lucas, L. (1998a, September 01). Data mining VS. conventional analysis . ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/data-mining-vs-conventional-analysis-


Research papers

From identifying need states to testing in virtual reality

Category management (CM) presents challenges to suppliers and retailers which are further exaggerated by efficient consumer response (ECR). The benefits of category management for supplier organisations are maximised when a purchase marketing...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Maureen Johnson, Paula Felice
September 1, 1998
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Citation

Johnson and Felice (1998a, September 01). From identifying need states to testing in virtual reality . ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/from-identifying-need-states-to-testing-in-virtual-reality-


Research papers

Cultural values in market and opinion research

The term ‘value’ has many meanings. In market research we meet the term most often in the phrase ‘value for money’ but also in the notion ‘consumer values’. The latter is our concern here. Values in this sense are the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Hans L. Zetterberg
September 1, 1998
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Citation

Zetterberg, H. L. (1998a, September 01). Cultural values in market and opinion research. ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/cultural-values-in-market-and-opinion-research


Research papers

Pricing research

This present chapter concentrates largely on ad hoc pricing research. Only a brief section on econometrics and simulated test markets is provided. In general, econometric techniques form a quite separate body, which cannot be adequately dealt with in...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Chris Blamires
September 1, 1998
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Citation

Blamires, C. (1998a, September 01). Pricing research. ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/pricing-research


Research papers

You just do not understand!

For the sake of consistency across markets in today's global environment are we as researchers becoming insensitive to the subtle variations that exist in respondents' understanding and processing of the questions we pose to them? This question is...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Sonia Pall, Neerja Wable
September 1, 1998
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Citation

Pall and Wable (1998a, September 01). You just do not understand! . ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/you-just-do-not-understand-


Research papers

Multivariate analysis of survey data

A chapter such as this can only scratch the surface in terms of informing the reader what techniques are available, what they do, how they do it, and what are the pitfalls, so it must be seen as purely introductory. Nevertheless, it attempts to...

Catalogue: Consumer Market Research Handbook
Author: Ken Baker
September 1, 1998
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Citation

Baker, K. (1998a, September 01). Multivariate analysis of survey data. ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/multivariate-analysis-of-survey-data


Research papers

Measuring the true value of brands

This paper aims to support the proposition that the key to understanding a brand's equity or value lies in examining its ability to retain profitable committed customers while attracting similarly profitable non-customers. This proposition is...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Julie Bevan, Trevor Richards
September 1, 1998
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Citation

Bevan and Richards (1998a, September 01). Measuring the true value of brands . ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/measuring-the-true-value-of-brands-