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Research papers

Financial research

The spectacular growth in financial marketing research over the last twenty five years has pushed it into a prominent place among the types of marketing research undertaken worldwide. After a relatively late start in the early 1970s, it began to take...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Peter Bartram
September 1, 1998
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Citation

Bartram, P. (1998a, September 01). Financial research. ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/financial-research


Research papers

Operation successful but patient dies

Does research assist or stifle innovation? This paper starts with an overview of the transfer of a revolutionary instant meal technology from Asia to Europe. A classically correct research programme but lacking interpretation and action by the...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Michael M. Roe
September 1, 1998
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Citation

Roe, M. M. (1998a, September 01). Operation successful but patient dies . ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/operation-successful-but-patient-dies-


Research papers

Modelling with neural nets

This paper describes an operational model used within the scope of a budget process for a warranty extension product. The model is built on a database containing a record of the costs incurred with several thousand vehicles over a period of five...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Pierre Marie Windal, Nathalie Gouenard, Christine Oneto
September 1, 1998
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Citation

Windal, Gouenard and Oneto (1998a, September 01). Modelling with neural nets . ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/modelling-with-neural-nets-


Research papers

Perceptual discrepancies

Who among different groups of employees and customers is holding which views about a company and could the fact that they are holding different views be explained by any possible contextual variables? The results from a case study reveal that type...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Harald Djupvik, Gunnhild Bodding
September 1, 1998
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Citation

Djupvik and Bodding (1998a, September 01). Perceptual discrepancies . ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/perceptual-discrepancies-


Research papers

Questionnarie design

In order to clarify our thinking about questionnaire design, it will be helpful to break down the issues associated with it into distinct groupings. A useful four way classification of these groups is as follows: a) meeting research objectives b)...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Sharon Miller, Graham Read
September 1, 1998
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Citation

Miller and Read (1998a, September 01). Questionnarie design. ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/questionnarie-design


Research papers

Media research

The objectives for users of media research are to optimise, qualitatively and quantitatively, the transmission of the advertising message.

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Dina Raimondi
September 1, 1998
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Citation

Raimondi, D. (1998a, September 01). Media research. ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/media-research-5326


Research papers

Customer satisfaction research

All over the world, customer satisfaction has been recognised as an important subject to increase customer loyalty and retention. In each country or culture with freedom of decision customer satisfaction is closely connected with customer loyalty and...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Christian Hothum, Susanne Spintig
September 1, 1998
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Citation

Hothum and Spintig (1998a, September 01). Customer satisfaction research . ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/customer-satisfaction-research-


Research papers

Now you see it, now you don't

We are increasingly aware of the need for total quality management approaches in the more process-oriented aspects of market research such as data collection and tabulation. However, the way in which we communicate study findings to clients and the...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: David Pring, Milton Vahue
August 1, 1998
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Citation

Pring and Vahue (1998a, August 01). Now you see it, now you don't . ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/now-you-see-it-now-you-don-t-


Research papers

The effect of computer-assisted interviewing on data quality

We start our review with a taxonomy of different types of computer-assisted interviewing and a discussion of data quality. Next we present a model of the factors that may lead to differences in data quality between computer assisted and traditional...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: D. De Leeuw, Joop J. Hox, Ger Snijkers
August 1, 1998
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Citation

De Leeuw, Hox and Snijkers (1998a, August 01). The effect of computer-assisted interviewing on data quality . ANA - ESOMAR. Retrieved June 29, 2026, from


https://ana.esomar.org/documents/the-effect-of-computer-assisted-interviewing-on-data-quality-