Resources Library by ANA

Consumption as self-building

There seems to be a somewhat contradictory tendency both towards a homogenization of life styles and towards fragmentation accompanied with a growing emphasis on individuality. The contradictory trends actualize a need for a deeper analysis of the...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Authors: Pasi Falk, J. P. Roos

June 15, 1991

Marketing communication and consumer involvement

The purpose of this paper is to present some ideas and hypothesis about two theoretical models describing how advertising works : the "learning model" (according to which advertising works on consumer attitudes, which in turn works on consumer...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Authors: Jean Michel Agostini, Michel Brulé

Company: BVA Group

June 15, 1991

Patterns of TV watchers

This report offers a new approach to the question of behavior patterns in television viewing, which we term TELEMODES. The approach involves a typology consisting of six types (or modes). The typology was developed in 1988 in the framework of...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Laure Schapira

Company: Mediametrie

June 15, 1991

Use of PC software in conducting ACA and modelling the results

Markets are increasingly dynamic: the conditions which obtained when research was commissioned may no longer obtain when the findings are delivered. Appropriate research techniques harnessed to the ever increasing power of the personal computer allow...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: David Adams

June 15, 1991

Psychological VS geographical space in multi-country marketing strategies

The recent events in Eastern Europe draw a renewed attention to the impact of the environmental and cultural factors in marketing and management. Our marketing and organisational thinking are still dominated by the "country approach" while important...

Catalogue: Conference 1991: International Marketing Research

Author: Jacques E. Andriessens

June 15, 1991

Values and trends of the over 50's in Europe

The topic of this publication is the issue of the population over 50s as new social subjects, as consumers with greater spending power and more availability to spend than in the past. Among marketing people, this category has always been referred to...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Raimondo Boggia

Company: GPF Research

June 15, 1991

Understanding culture in international marketing

Culture is a word frequently used but insufficiently defined and delineated, especially in the marketing context. This paper offers some definitions of culture and its component dimensions, which are intended to be of use to marketing...

Catalogue: Conference 1991: International Marketing Research

Author: Mary Goodyear

June 15, 1991

TV viewing in a multichannel environment

Although Ireland is a small country it has a complex television environment. Irish homes can be placed into three different groups depending on their levels of channel choice; 2 station homes, 6 station homes, and 10+ station homes. This paper begins...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Tom Harper

June 15, 1991

Patterns of TV watchers (French)

This report offers a new approach to the question of behavior patterns in television viewing, which we term TELEMODES. The approach involves a typology consisting of six types (or modes). The typology was developed in 1988 in the framework of...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Laure Schapira

Company: Mediametrie

June 15, 1991