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Research papers

The value of country of origin for consumer durables

In this paper an international research project dealing with the country-of-origin effect is presented. Using individualized conjoint analysis with dollar-metric paired comparisons the market values of middle-class cars from different countries of...

Catalogue: Conference 1991: International Marketing Research
Authors: Franz Böcker, Gerhard Hausruckinger
June 15, 1991
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Citation

Böcker and Hausruckinger (1991a, June 15). The value of country of origin for consumer durables. ANA - ESOMAR. Retrieved June 22, 2026, from


https://ana.esomar.org/documents/the-value-of-country-of-origin-for-consumer-durables


Research papers

Tourism and environmental crises

The paper illustrates and discusses the impact of an environmental crisis the appearance of an algal blooms in the Adriatic sea during the summer of 1989 on tourist attitudes and behaviours. The tourism basin involved Italy's Emilia-Romagna...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Giancarlo Gasperoni, Stefano Dall’Aglio
June 15, 1991
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Citation

Gasperoni and Dall’Aglio (1991a, June 15). Tourism and environmental crises. ANA - ESOMAR. Retrieved June 22, 2026, from


https://ana.esomar.org/documents/tourism-and-environmental-crises


Research papers

Research for broadcasting decisions

This paper describes the results of a study commissioned by the Foreign and Commonwealth Office from Research Surveys of Great Britain (RSGB) to determine whether the World Service is effective in communicating a positive impression of Great Britain...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Michael M. Brown, Philip Mercieca, John Parrish
June 15, 1991
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Citation

Brown, Mercieca and Parrish (1991a, June 15). Research for broadcasting decisions. ANA - ESOMAR. Retrieved June 22, 2026, from


https://ana.esomar.org/documents/research-for-broadcasting-decisions


Research papers

Coordinating international research projects... Easy to say but...

Coordinating international research projects is not really easy. But it becomes much easier if and only if - the coordinating executives have the appropriate personality and culture - the sub-contractors react like partners, put their heads together...

Catalogue: Conference 1991: International Marketing Research
Author: Jean Quatresooz
June 15, 1991
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Citation

Quatresooz, J. (1991a, June 15). Coordinating international research projects... Easy to say but.... ANA - ESOMAR. Retrieved June 22, 2026, from


https://ana.esomar.org/documents/coordinating-international-research-projects-easy-to-say-but-


Research papers

The importance of Pan-European marketing information for international marketing strategy

We note in this case-study that the support of pan-European marketing information is decisive to understand the complexicity of the challenging European market which needs a lot of preparation for the total opening of the frontiers. It is...

Catalogue: Conference 1991: International Marketing Research
Authors: Robbert Betman, Dominique Leuba
June 15, 1991
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Citation

Betman and Leuba (1991a, June 15). The importance of Pan-European marketing information for international marketing strategy. ANA - ESOMAR. Retrieved June 22, 2026, from


https://ana.esomar.org/documents/the-importance-of-pan-european-marketing-information-for-international-marketing-strategy


Research papers

Implications and applications of trend analyses in radio research

The present paper is designed to serve as model and representation of a continuous investigation of the radio listening trends, and as such it shall contribute to the discussion about the advancement of radio programme investigations. The first step...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Rainer Arenz
June 15, 1991
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Citation

Arenz, R. (1991a, June 15). Implications and applications of trend analyses in radio research. ANA - ESOMAR. Retrieved June 22, 2026, from


https://ana.esomar.org/documents/implications-and-applications-of-trend-analyses-in-radio-research


Research papers

Organising information for effective international industrial marketing management

The increasing pace of change in international business environment has led to growing competitive pressure, changing critical success factors, threats and risks. As these changes affect the marketing programme, marketing process and overall...

Catalogue: Conference 1991: International Marketing Research
Author: Milan Jurse
June 15, 1991
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Citation

Jurse, M. (1991a, June 15). Organising information for effective international industrial marketing management. ANA - ESOMAR. Retrieved June 22, 2026, from


https://ana.esomar.org/documents/organising-information-for-effective-international-industrial-marketing-management


Research papers

Experience in consumer goods

In the work there are three parts. The first part is devoted to the analysis of economic and social aspects of the consumer goods market development in the USSR in 1985-1991. In the second part of the work the peculiarities of market research in the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Natalija Cherkasova
June 15, 1991
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Citation

Cherkasova, N. (1991a, June 15). Experience in consumer goods. ANA - ESOMAR. Retrieved June 22, 2026, from


https://ana.esomar.org/documents/experience-in-consumer-goods


Research papers

Increasing the value of computer interviewing

This paper looks at the growth of computer interviewing over recent years. It discusses our experience with respect to computer interviews and looks at where it has proved successful and where problems have arisen. The paper concentrates on the use...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Julian R. Bond
June 15, 1991
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Citation

Bond, J. R. (1991a, June 15). Increasing the value of computer interviewing. ANA - ESOMAR. Retrieved June 22, 2026, from


https://ana.esomar.org/documents/increasing-the-value-of-computer-interviewing