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Research papers

Building a radio audience

This paper describes how Capital Radio and Marplan worked together to use research to build an audience. From the start Marplan worked alongside the key executives at Capital, discussing, interpreting and making decisions based on the findings. Two...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Colin Day, Chris Friend, John Clemens
August 28, 1977
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Citation

Day, Friend and Clemens (1977a, August 28). Building a radio audience. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/building-a-radio-audience


Research reports

British Airways campaign development 1977/78

Multi-national qualitative research is being conducted toaid the development of 1977/78 British Airways AdvertisingCampaign. This report contains the results of qualitativeresearch conducted in Nairobi.The objectives of the research were:1. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). British Airways campaign development 1977/78 . ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/british-airways-campaign-development-1977-78-


Research papers

Conditions favouring "leftist extremism" in the Federal Republic of Germany

In 1975 the Federal Ministry of the Interior commissioned Infratest Wirtschaftsforschung GmbH to make a study of the causes of political extremism, in particular of leftist extremism. This study is designed to identify the causes for the development...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Yola Laupheimer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1977
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Citation

Laupheimer, Y. (1977a, June 15). Conditions favouring "leftist extremism" in the Federal Republic of Germany. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/conditions-favouring-leftist-extremism-in-the-federal-republic-of-germany


Research papers

Acceptance, refusal and return rates in French panels dealing with radio and television audience research

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: D. Martinet, Jacqueline Aglietta
June 15, 1977
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Citation

Martinet and Aglietta (1977a, June 15). Acceptance, refusal and return rates in French panels dealing with radio and television audience research. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/acceptance-refusal-and-return-rates-in-french-panels-dealing-with-radio-and-television-audience-research


Research papers

Acceptance, refusal and return rates in French panels dealing with radio and television audience research (French)

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: D. Martinet, Jacqueline Aglietta
June 15, 1977
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Citation

Martinet and Aglietta (1977a, June 15). Acceptance, refusal and return rates in French panels dealing with radio and television audience research (French). ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/acceptance-refusal-and-return-rates-in-french-panels-dealing-with-radio-and-television-audience-research-french-


Research papers

Research to measure and improve quality standards in Mallorca hotels

A survey based on 2000 personal interviews, each lasting about one hour was conducted amongst Thomson clients in Mallorca. Consumer attitudes towards food, quality of service in the dining-room, bar service, hotel entertainment, bedrooms and other...

Catalogue: Seminar 1977: Travel And Tourism
Authors: Gordon Heald, Brian Gurnett
Company: Gallup International Association
June 15, 1977
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Citation

Heald and Gurnett (1977a, June 15). Research to measure and improve quality standards in Mallorca hotels. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/research-to-measure-and-improve-quality-standards-in-mallorca-hotels


Research papers

Conditions favouring "leftist extremism" in the Federal Republic of Germany (German)

In 1975 the Federal Ministry of the Interior commissioned Infratest Wirtschaftsforschung GmbH to make a study of the causes of political extremism, in particular of leftist extremism. This study is designed to identify the causes for the development...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Yola Laupheimer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1977
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Citation

Laupheimer, Y. (1977a, June 15). Conditions favouring "leftist extremism" in the Federal Republic of Germany (German). ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/conditions-favouring-leftist-extremism-in-the-federal-republic-of-germany-german-


Case studies

Improving the efficiency of research methods used in advertising tracking studies

This paper examines some implications of tracking studies and problems that arise in seeking to obtain measurable, meaningful shifts over time. Case history material is presented based on a three-wave study conducted in the UK on behalf of the Tea...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Peter Sampson, Keith Marshall
Company: Burke, Inc.
June 15, 1977
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Citation

Sampson and Marshall (1977a, June 15). Improving the efficiency of research methods used in advertising tracking studies. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/improving-the-efficiency-of-research-methods-used-in-advertising-tracking-studies


Research reports

Walnut Whip attitude research

The general objectives of this research were toupdate knowledge about attitudes to Walnut Whip,covering price, advertising, and packaging. The research was required to ascertain current attitudesto the brand and to identify the reasons for anyrecent...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Walnut Whip attitude research. ANA - ESOMAR. Retrieved March 30, 2026, from


https://ana.esomar.org/documents/walnut-whip-attitude-research