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Acceptance, refusal and return rates in French panels dealing with radio and television audience research (French)

Date of publication: June 15, 1977

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: D. Martinet, Jacqueline Aglietta

Abstract:

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are presented: a quantitative approach and the second approach, more qualitative.

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