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Acceptance, refusal and return rates in French panels dealing with radio and television audience research (French)

Date of publication: June 15, 1977

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: D. Martinet, Jacqueline Aglietta

Abstract:

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are presented: a quantitative approach and the second approach, more qualitative.

D. Martinet

Author

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Jacqueline Aglietta

Author

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Research Papers

Acceptance, refusal and return rates in French panels dealing with radio and television audience research

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: D. Martinet, Jacqueline Aglietta

 

June 15, 1977

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Citation

Martinet and Aglietta (1977a, June 15). Acceptance, refusal and return rates in French panels dealing with radio and television audience research. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/acceptance-refusal-and-return-rates-in-french-panels-dealing-with-radio-and-television-audience-research


Research Papers

The child audience for radio and television

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Frederic H. Littman

Company: British Broadcasting Corporation (BBC)

June 15, 1961

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Citation

Littman, F. H. (1961a, June 15). The child audience for radio and television. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/the-child-audience-for-radio-and-television


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Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Abbas Bendali

 

May 1, 1994

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Bendali, A. (1994a, May 01). Programme environment and radio audience dynamics. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/programme-environment-and-radio-audience-dynamics


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Citation

Martinet and Aglietta (1977a, June 15). Acceptance, refusal and return rates in French panels dealing with radio and television audience research (French). ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/programme-environment-and-radio-audience-dynamics