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Acceptance, refusal and return rates in French panels dealing with radio and television audience research

Date of publication: June 15, 1977

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: D. Martinet, Jacqueline Aglietta

Abstract:

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are presented: a quantitative approach and the second approach, more qualitative.

D. Martinet

Author

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Jacqueline Aglietta

Author

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Research Papers

Acceptance, refusal and return rates in French panels dealing with radio and television audience research (French)

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: D. Martinet, Jacqueline Aglietta

 

June 15, 1977

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Citation

Martinet and Aglietta (1977a, June 15). Acceptance, refusal and return rates in French panels dealing with radio and television audience research (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/acceptance-refusal-and-return-rates-in-french-panels-dealing-with-radio-and-television-audience-research-french-


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The child audience for radio and television

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Frederic H. Littman

Company: British Broadcasting Corporation (BBC)

June 15, 1961

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Citation

Littman, F. H. (1961a, June 15). The child audience for radio and television. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-child-audience-for-radio-and-television


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Harmonisation of global television and radio audience measurements

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Peter Menneer, Gabe Samuels

 

September 1, 1998

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Citation

Menneer and Samuels (1998a, September 01). Harmonisation of global television and radio audience measurements. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/harmonisation-of-global-television-and-radio-audience-measurements


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Citation

Martinet and Aglietta (1977a, June 15). Acceptance, refusal and return rates in French panels dealing with radio and television audience research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/harmonisation-of-global-television-and-radio-audience-measurements