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Research papers

The Death of the Debrief

Over the past few decades, the research industry has evolved rapidly from data production to a story-telling and insights distribution and content provider. Such a metamorphosis has been fuelled by client demand for insight delivered in such a...

Catalogue: Congress 2023
Authors: Chris Moschos, Alice King, Andrew Therkelsen
September 27, 2023
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Citation

Moschos, King and Therkelsen (2023a, September 27). The Death of the Debrief. ANA - ESOMAR. Retrieved July 10, 2026, from


https://ana.esomar.org/documents/the-death-of-the-debrief


Research papers

Augmented Reality: A Critical Part of Your Toolkit

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
September 27, 2023
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Citation

Bhaskaran and OShea (2023a, September 27). Augmented Reality: A Critical Part of Your Toolkit. ANA - ESOMAR. Retrieved July 10, 2026, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit


Research papers

Don't Trust Your Brand Trust Score

Through a deeper understanding of the nature of trust between consumers and brands we have developedan innovative brand trust leadership model. Leadership brands in our brand trust model achieve a 50%increase in market share and double the levels of...

Catalogue: Congress 2022: 75th Anniversary
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
September 27, 2022
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Citation

Spooner, L. (2022a, September 27). Don't Trust Your Brand Trust Score. ANA - ESOMAR. Retrieved July 10, 2026, from


https://ana.esomar.org/documents/don-t-trust-your-brand-trust-score


Videos
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Citation

(2022a, September 23). Don't Trust Your Brand Trust Score . ANA - ESOMAR. Retrieved July 10, 2026, from


https://ana.esomar.org/documents/don-t-trust-your-brand-trust-score-


Videos
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Citation

(2022a, September 23). What If Young Researchers can help ?Build A Better World?, for today?. ANA - ESOMAR. Retrieved July 10, 2026, from


https://ana.esomar.org/documents/what-if-young-researchers-can-help-build-a-better-world-for-today-


Videos
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Citation

(2022a, September 23). REA - How Fusing Choice Modelling and Virtual Reality saved George Weston Foods $10m. . ANA - ESOMAR. Retrieved July 10, 2026, from


https://ana.esomar.org/documents/rea---how-fusing-choice-modelling-and-virtual-reality-saved-george-weston-foods-10m-


Research papers

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary
Authors: Kevin Cowan, Jon Puleston, Oliver Taylor, Julie Soulsby
Companies: British Broadcasting Corporation (BBC), Kantar
September 23, 2022
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Citation

Cowan, Puleston, Taylor and Soulsby (2022a, September 23). Thinking Outside the Blocks. ANA - ESOMAR. Retrieved July 10, 2026, from


https://ana.esomar.org/documents/thinking-outside-the-blocks


Research reports

Global Market Research 2022

The Global Market Research 2022 report reviews the size and performance of the data, analytics and market research industry using data collected by national research associations, leading companies, independent analysts, and ESOMAR representatives...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 19, 2022
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Citation

B.V., E. (2022a, September 19). Global Market Research 2022. ANA - ESOMAR. Retrieved July 10, 2026, from


https://ana.esomar.org/documents/global-market-research-2022


Research papers

What the Metaverse Needs from Market Research

The marketplace for brands and services is shifting to the metaverse! Clients are falling over themselves, andothers, to grab a slice of it in parallel?or as an adjunct?to traditional marketing. The metaverse is just like anew market; consumers will...

Catalogue: Creativity. Connections. Community.
Authors: Con Menictas, Brian Fine
Companies: Quality Online Research, Strategic Precision
July 15, 2022
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Citation

Menictas and Fine (2022a, July 15). What the Metaverse Needs from Market Research. ANA - ESOMAR. Retrieved July 10, 2026, from


https://ana.esomar.org/documents/what-the-metaverse-needs-from-market-research