Resources Library by ANA

Faster. Smarter. Better? The future of data viz and fact based decision making

The Market Research industry has always been impacted by technology trends, which effects how data has been processed and how insights have been communicated. Recently, some new trends have emerged, and they are going have an enormous influence on...

Catalogue: Congress 2017: Visionary

Author: Alexander Skorka

November 27, 2017

Math and magic

AOL, a leader in digital content and storytelling, and VoxPopMe, a technology platform specializing in qualitative video research, partnered to explore best practices for including and operationalizing video in research.

Catalogue: Congress 2017: Visionary

Authors: Denise Brien, Dean Macko, Tom Higgins, Niamh Jones

Company: VoxPopMe Ltd

November 27, 2017

Behind the automation curtain

Hear what we've gleaned from working with clients on automating various elements of the research process. We'll let you behind the curtain, candidly showing you what to do and what not to do all in the name of making your automation journey smoother...

Catalogue: Congress 2017: Visionary

Authors: Christian Dubreuil, Roddy Knowles

November 27, 2017

It takes many notes to make a symphony

We are in an age of data carpet bombing. Businesses are staggering with the flow of industry updates, investor reports, retail audits, sales dashboards, brand tracks, social listening ad nauseam. The data is intended to empower, yet it overwhelms....

Catalogue: Congress 2017: Visionary

Author: Ritanbara Mundrey

November 27, 2017

Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'

We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.

Catalogue: Congress 2017: Visionary

Authors: Carlos Fonseca, Adam Riley, David Smith

Company: DVL Smith Ltd

November 27, 2017

Do you believe in what only a few people say?

Speech by Karolina Tutaj, Manager, Marketing Science Insights, Booking.com, Netherlands.

Catalogue: Congress 2017: Visionary

Author: Karolina Tutaj

November 27, 2017

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary

Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement

Company: InSites Consulting

November 27, 2017

Out with words - Are pictures the new black?

A mobile research experiment replacing words entirely with “enhanced” pictures.In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future...

Catalogue: Congress 2017: Visionary

Authors: Sarah Jin, Anton Kozka

Company: Happy Thinking People

November 27, 2017

Social media matinee

Sponsored presentation offered by FocusVision.Video is a key channel for brands in creating engaging content, but who is sharing what, and why? FocusVision share the results of a new study that explores the impact of video content for brands, and how...

Catalogue: Congress 2017: Visionary

Author: Zoe Dowling

November 27, 2017