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Research papers
Research in the mobile mindset
The 2012 is the year of mobile, and many great market research attempts at integrating mobile in the toolbox have been made. So far, however, there are a couple of dimensions missing in the discussion. this presentation will describe: 1) the benefits...
Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Elias Veris, Annelies Verhaeghe
Company: InSites Consulting
November 6, 2012
Magazines
Revue Française du Marketing (Novembre/Décembre 2012)
La sélection d' articles de ce numéro reflète la grande diversité des domaines de recherche qui forment notre discipline. Un article s'intéresse à l' actif demarque, un deuxième à la psychologie du consommateur, un...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2012
Research papers
Focus on the flow of enthusiasm
Superpromoters are clients who share their enthusiasm about particular products, brands and companies and influence other people by doing so. The theory urges companies to focus more on the enthusiasm of these customers. In 2011, Blauw conducted a...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Rijn Vogelaar, Arne van de Wijdeven
Companies: Philips International, Blauw Research
September 13, 2012
Research papers
Who's afraid of opinion polls?
This is a true story about a pollster and a public policy advisor, who in a small project in the Fiji Islands put public opinion polling at the forefront of public debate at an international level. The project finally gave the people of Fiji a voice....
Catalogue: Congress 2012: Accelerating Excellence
Authors: Jenny Hayward-Jones, Caz Tebbutt
September 13, 2012
Research papers
Ode to the unsung hero - Navigating the turbulent waters of research
This presentation provides a sneak peek into the multi-million research practice that aims to take one of the world's most-valued brands to lead its markets. It depicts how Coca-Cola has engineered a solution to one of research's oldest problems: how...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Javier Quinones, Veronica Moreno, Patricio Pagani
Companies: Infotools, The Coca-Cola Company
September 13, 2012
Research papers
Research without borders
Our role is to shape decision-making. In large multinationals, the global structure of the marketing organization largely determines whom we get to influence. Evolving structures further complicate or limit our role. However, the researcher is...
Catalogue: Congress 2012: Accelerating Excellence
Authors: C. Frederic John, Liz Moore, Anna Mariano
Companies: MasterCard, Chrysalis Partners
September 13, 2012
Research papers
