Resources Library by ANA

Preparing for the new era

To adapt and thrive in an ever-evolving world, businesses in Latin America must be willing to look at alternative research methodologies to make sense of dynamic and complicated consumer segments. Of the new research techniques circulating and...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Dan Hill

Company: Sensory Logic

May 3, 2012

Let the Brazilian sun shine in

Public understanding and acceptance are recognized as critical issues shaping the successful implementation of renewable energy technologies like solar photovoltaic energy (SPV). Yet, this faces multiple challenges from low awareness and...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Fabián Echegaray

Company: Market Analysis

May 3, 2012

Purchase prediction and brand loyalty

Traditionally product assessment -before and after its launch- has relied primarily on verbalizations and surveys. These methods offer great insight regarding consumer's opinion and cultural perception. Recent research in neuroscience contributes to...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Alejandro Salgado-Montejo, Carlos Velasco, María José Calvo, María Fernanda Gómez

Company: Neurosketch

May 3, 2012

Optimising advertising ROI

Given the current economic times, marketers are looking to optimise every dollar invested in supporting brands and maximise any competitive advantage they can. This presentation reviews the basic principles of TV advertising response implied by the...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Author: Keith Spencer

Company: Ipsos MRBI

April 17, 2012

Staying on top, leveraging business analytics

Global markets are shifting, with manufacturers reaching nearly saturated demand levels within developed countries. New economy countries are gaining huge focus. Both manufacturers and marketers are racing for a bigger share of the pie, though with...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Holly Hong, Imran Saeed

Company: Kraft Heinz Company

April 17, 2012

Challenger companies and consortium teams

This presentation makes the case that a collaborative team from a network of boutique consulting and research firms along with independents is the right model for researchers to become strategic partners to Challenger Clients. It shows the contrast...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Hamsini Shivakumar, Shubhabrata Roy, Sharmila Das

April 17, 2012

Rich new world

This presentation demonstrates how a cultural model was constructed and applied to gain a textured understanding of the new age Indian rural consumers whose lives are significantly different from traditional rural consumers. At the core of this model...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Sandeep Dutta, Rajaram Senapaty, Kashmira Chadha

Company: KANTAR TNS Malaysia

April 17, 2012

Research World (March/April 2012)

Innovating, Inspiring Asia! In this issue we explore where the region is going and what the next opportunities will be.

Catalogue: Research World 2012

Author: ESOMAR B.V.

April 15, 2012

Why customers are loyal

The subject of this paper is to discuss methodological assumptions concerning customer satisfaction studies. The authors, practitioners in this field, present their conclusions regarding the efficiency of measurement methods, data analysis and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Katarzyna Polok, Dobromir Cias, Tomasz Opalski

March 26, 2012