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Research papers

Control techniques in a sample survey

The analysis described in this report concerns the control techniques used in sample surveys , and is based on a ten-year experience made by field work in this area and specifically applied to the survey on the Italian Periodical Press Readership by...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Angela Amoroso, Costantino Jannacone
June 15, 1979
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Citation

Amoroso and Jannacone (1979a, June 15). Control techniques in a sample survey. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/control-techniques-in-a-sample-survey


Research papers

A new way in the measure of the interviewed's reaction

Some twenty-five years ago, in a basement laboratory at HARVARD University, a team of research psychologists led by S.S. Stevens began working to answer the question : "What is the relation between what we perceive, as human consumers, and what...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Haski, Howard R. Moskowitz
June 15, 1979
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Citation

Haski and Moskowitz (1979a, June 15). A new way in the measure of the interviewed's reaction. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/a-new-way-in-the-measure-of-the-interviewed-s-reaction


Research papers

The future of market research products and markets

This theoretical paper analyses and forecasts the future of market research methods (products) such as survey research, qualitative research or model building research as well as the future of market research applications (markets) such as consumer...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Jagdish N. Sheth
June 15, 1979
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Citation

Sheth, J. N. (1979a, June 15). The future of market research products and markets. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/the-future-of-market-research-products-and-markets


Case studies

Advertising Western companies' licenses, trade-marks and trade-names in Hungary

The paper aims at delineating the ways of advertising in Hungary the products and services manufactured or rendered on the basis of a license purchased from a Western company whose trade-mark or trade-name is made use of when marketing the product or...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Laszlo Lindner
June 15, 1979
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Citation

Lindner , L. (1979a, June 15). Advertising Western companies' licenses, trade-marks and trade-names in Hungary. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/advertising-western-companies-licenses-trade-marks-and-trade-names-in-hungary


Research papers

Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks (German)

This contribution describes a methodological test conducted by the Institut fur Demoskopie Allensbach in conjunction with Produkt+Markt, Gesellschaft fUr Marktforschung und Markefing-Planung mbH & Co. and commissioned by the Association of German...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Edgar Erben, Herbert Geiger
June 15, 1979
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Citation

Erben and Geiger (1979a, June 15). Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks (German). ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/methodical-test-to-probe-the-usefulness-of-surveys-bases-on-self-administered-and-phone-interviews-to-analyse-the-competition-between-local-banks-german-


Research papers

A method of quantitative comparison of regional markets

Traditionally, classificatory economic research has adopted two main approaches: - Heuristic, which is based on the assumptions, the knowledge and the intuition of experts, and; -Mathematical, which is based on formalised models, usually of a...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Andrey A. Goriatchev, S. A. Redkozubov
June 15, 1979
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Citation

Goriatchev and Redkozubov (1979a, June 15). A method of quantitative comparison of regional markets. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/a-method-of-quantitative-comparison-of-regional-markets


Research papers

Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks

This contribution describes a methodological test conducted by the Institut fur Demoskopie Allensbach in conjunction with Produkt+Markt, Gesellschaft fUr Marktforschung und Markefing-Planung mbH & Co. and commissioned by the Association of German...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Herbert Geiger, Edgar Erben
June 15, 1979
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Citation

Geiger and Erben (1979a, June 15). Methodical test to probe the usefulness of surveys bases on self administered and phone interviews to analyse the competition between local banks. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/methodical-test-to-probe-the-usefulness-of-surveys-bases-on-self-administered-and-phone-interviews-to-analyse-the-competition-between-local-banks


Research papers

New methods of telephone interviewing A&S/CATI

In recent years in the United States, we have witnessed rapid growth in the use of telephone interviewing in survey research. A major element of this growth has been the substitution of telephone inter- view procedures for the (apparently) more...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Irving Roshwalb, Leonard Spector, Albert Madansky
June 15, 1979
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Citation

Roshwalb, Spector and Madansky (1979a, June 15). New methods of telephone interviewing A&S/CATI. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/new-methods-of-telephone-interviewing-a-s-cati


Research papers

Syndicated research as a source of ad hoc and trend data on financial services

This paper concerns the data which are available for Financial Services through the Target Group Index. Following a brief introduction - which covers the size and scope of the TGI - it illustrates the types of data which are available in the report,...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: John Bermingham
June 15, 1979
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Citation

Bermingham, J. (1979a, June 15). Syndicated research as a source of ad hoc and trend data on financial services. ANA - ESOMAR. Retrieved June 27, 2026, from


https://ana.esomar.org/documents/syndicated-research-as-a-source-of-ad-hoc-and-trend-data-on-financial-services