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Research papers

The effectiveness of television advertising

The present paper presents findings and a status report regarding one of these projects. Namely, a study of the influence of West German commercial televisions. First, it is analysed what brands and products are advertised, which are available in...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: Flemming Hansen, Lars Grønholdt
June 15, 1987
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Citation

Hansen and Grønholdt (1987a, June 15). The effectiveness of television advertising. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/the-effectiveness-of-television-advertising


Research papers

Information technology and marketing research

The purpose of the paper is, on a general level, to study the impact of information technology on marketing activities, which is to a great extent relized through marketing research. The examples that are presented focus on the more detailed and...

Catalogue: ESOMAR Congress 1987
Authors: Uolevi Lehtinen, Liisa Valikangas
June 15, 1987
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Citation

Lehtinen and Valikangas (1987a, June 15). Information technology and marketing research. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/information-technology-and-marketing-research


Research papers

Station investment

The paper describes the methods used, and results obtained, in a study of passenger priorities for improvements at rail stations. The Dutch Railways (Nederlandse Spoorwegen) are constantly seeking to upgrade their services and facilities in an...

Catalogue: ESOMAR Congress 1987
Authors: Geoff Copley, A. Bouma, E. de Graaf
June 15, 1987
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Citation

Copley, Bouma and de Graaf (1987a, June 15). Station investment. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/station-investment


Research papers

How to win in the Yugoslav market

This paper sets out the major changes of inheres to foreign companies, i.e. the turn of the official economic policy towards a market-regulated national economy and the consequent new possibilities for cooperation. To this end new legislative avenues...

Catalogue: ESOMAR Congress 1987
Authors: Zivorad Zlatkovic, Mile Jovic, Stojadin Stojsavljevic
June 15, 1987
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Citation

Zlatkovic, Jovic and Stojsavljevic (1987a, June 15). How to win in the Yugoslav market. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/how-to-win-in-the-yugoslav-market


Case studies

Marketing communication in Bangladesh

This paper describes a qualitative research project undertaken in a developing country, whose fundamental aim was to understand cultural dynamics in order to improve the marketing communication of a large multi- national company.

Catalogue: ESOMAR Congress 1987
Authors: Mary Goodyear, Janet Gruber
June 15, 1987
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Citation

Goodyear and Gruber (1987a, June 15). Marketing communication in Bangladesh. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/marketing-communication-in-bangladesh


Research papers

The 'new' qualitative research: The reasons why?

This section contains, first, an introduction to the subject by Peter Cooper. There follows edited versions of three of the five papers from the 1984E.S.O.M.A.R. Rome Congress.

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Cooper
January 1, 1987
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Citation

Cooper, P. (1987a, January 01). The 'new' qualitative research: The reasons why?. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/the-new-qualitative-research-the-reasons-why-


Research papers

Introduction

The debate should, however, take place in the mind of the reader. Section 1, ‘The “New” Qualitative Research: The Reasons Why?’ presents detailed explanations of the ‘new’ qualitative research, including, in an edited...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Sampson
January 1, 1987
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Citation

Sampson, P. (1987a, January 01). Introduction. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/introduction-2888


Research papers

Unusual research for unusual advertising

A striking new advertising campaign was produced for Benson & Hedges in France. Seven advertisements were prepared, and research was needed to establish, first, whether this campaign projected the image desired for the brand, and if so whether it was...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Authors: Colin Pendry, Margaret Holmes
January 1, 1987
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Citation

Pendry and Holmes (1987a, January 01). Unusual research for unusual advertising. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/unusual-research-for-unusual-advertising


Research papers

Qualitative research in Europe

The paper comments on qualitative research as it is carried out at present in Europe according to different 'styles'. What is referred to as the "new" qualitative research is discussed and the view expressed that it has emerged from dissatisfaction...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Sampson
January 1, 1987
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Citation

Sampson, P. (1987a, January 01). Qualitative research in Europe. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/qualitative-research-in-europe