You searched for: "congress"

ANA has found 5119 results for you, in 606 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Stated preference microsimulation models from qualitative inputs to estimate market shares in intercity travel

This paper describes a recently developed method for predicting market shares of products in a competitive market from qualitative judgements of a small sample of respondents. This "conjoint choice approach" is an extension of traditional conjoint...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Michael Beswick, Robert J. Sheldon, Eric P. Kroes
June 15, 1986
×

Citation

Beswick, Sheldon and Kroes (1986a, June 15). Stated preference microsimulation models from qualitative inputs to estimate market shares in intercity travel. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/stated-preference-microsimulation-models-from-qualitative-inputs-to-estimate-market-shares-in-intercity-travel


Research papers

Pan European audience measurement in cable television homes

This paper presents a brief summary of a survey carried out in the Autumn of 1985 designed to measure the television audience in cable television homes. The new generation of satellite delivered television stations have revolutionised the role of the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Bruce Roberts, Alan Higgs
June 15, 1986
×

Citation

Roberts and Higgs (1986a, June 15). Pan European audience measurement in cable television homes. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/pan-european-audience-measurement-in-cable-television-homes


Research papers

The self-service bank

Banking with private customers in the Federal Republic of Germany undergoes a radical change with economic and social consequences for our country which cannot yet be foreseen. Among others it concerns the distribution of meanwhile about 2 billions...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Wolfgang Hesse
Company: Produkt + Markt GmbH & Co. KG
June 15, 1986
×

Citation

Hesse , W. (1986a, June 15). The self-service bank. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/the-self-service-bank


Research papers

Consumer satisfaction as a marketing decision making tool for public transportation

The RATP, a public service and autonomous enterprise, has always been concerned with "customer satisfaction". A consensus of usage has been created around this term by the RATP and the authorities to which it is responsible: who would not want to...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Michel Barjanski, Yves Evrard
Company: KANTAR TNS Malaysia
June 15, 1986
×

Citation

Barjanski and Evrard (1986a, June 15). Consumer satisfaction as a marketing decision making tool for public transportation. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/consumer-satisfaction-as-a-marketing-decision-making-tool-for-public-transportation


Research papers

Brand image and global corporate identity (German)

This paper shows which similarities exist between consumers of the same type, even if these live in totally different countries e.g. Germany, France and in USA. The client's hypothesises about different brand images in various countries proved to be...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Herbert Wettig
Company: Compagnon Marktforschung GmbH & Co. KG
June 15, 1986
×

Citation

Wettig, H. (1986a, June 15). Brand image and global corporate identity (German). ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/brand-image-and-global-corporate-identity-german-


Research papers

The researcher at the service of decision-making in collective build-up of the enterprise's project

After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Pierre J. Burgaud
June 15, 1986
×

Citation

Burgaud, P. J. (1986a, June 15). The researcher at the service of decision-making in collective build-up of the enterprise's project. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/the-researcher-at-the-service-of-decision-making-in-collective-build-up-of-the-enterprise-s-project


Research papers

Dutch savings bank on their way to a national identity

At present there are 35 wholly independent Spaarbanken in the Netherlands. "Spaarbanken" mean savings banks, but in this case the stress is laid upon the name "Spaarbanken" and therefore we will keep using this name in our paper.) In spite of several...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Evert W. H. Lammers
June 15, 1986
×

Citation

Lammers, E. W. (1986a, June 15). Dutch savings bank on their way to a national identity. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/dutch-savings-bank-on-their-way-to-a-national-identity


Research papers

Finding the secret formula that can sell a brand worldwide

In this paper we argue that for many product fields, if a company wants to have truly international influence, it has to find a way of communicating in recognisably the same terms to all its consumers, and the question is not whether this should...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Margaret Holmes, Martin West
June 15, 1986
×

Citation

Holmes and West (1986a, June 15). Finding the secret formula that can sell a brand worldwide. ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/finding-the-secret-formula-that-can-sell-a-brand-worldwide


Research papers

The qualitative approaches and their anticipatory function (French)

How can future factors be detected by a qualitative approach? Two considerations flow from that question: 1. The emergence of new experiences and perceptions remains latent in large part for lack of concepts, of mental images, of words to define them...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Jean Deslandes, Sylvie Motte
June 15, 1986
×

Citation

Deslandes and Motte (1986a, June 15). The qualitative approaches and their anticipatory function (French). ANA - ESOMAR. Retrieved September 26, 2025, from


https://ana.esomar.org/documents/the-qualitative-approaches-and-their-anticipatory-function-french-