Resources Library by ANA

A marketing aid (French)

The purpose of this account is to set out the results of 3 years of concrete experience gained on this model and its simulation software. It breaks down into three main sections: I. The principle of the model insofar as concerns data collection and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Christophe Riboud, Françoise Roussel, François Bourguignon

Company: IFOP

June 15, 1986

Brand image and global corporate identity

This paper shows which similarities exist between consumers of the same type, even if these live in totally different countries e.g. Germany, France and in USA. The client's hypothesises about different brand images in various countries proved to be...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Herbert Wettig

Company: Compagnon Marktforschung GmbH & Co. KG

June 15, 1986

Consumer satisfaction as a marketing decision making tool for public transportation (French)

The RATP, a public service and autonomous enterprise, has always been concerned with "customer satisfaction". A consensus of usage has been created around this term by the RATP and the authorities to which it is responsible: who would not want to...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Michel Barjanski, Yves Evrard

Company: KANTAR TNS Malaysia

June 15, 1986

The uncommitted tourist

This paper describes a model that has been designed to give tour operators insight into: - the number of tourists taking a foreign holiday the coming summer; - the countries they will be going to; - the extent to which they will use tour operators....

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Ted Vonk, Theo Hess

Company: NIPO

June 15, 1986

The computerised automatic ironing machine

In this paper, a global survey will be reported about the potential demand for a computerised automatic ironing machine, which was in the final stage of development at the time the survey was carried out in June/July 1985. The survey was comprised of...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Ray Dallin, Dan Hagan, Emile M. C. van Westerhoven

June 15, 1986

The use of expert systems in marketing

Expert Systems provide a means whereby the knowledge, experience and practices of an organisation can be brought together in easily accessible ways. Hence it becomes possible for the less knowledgeable, experienced or practiced people in an...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: John Davis

June 15, 1986

Master and optimise the future of a brand

The object of this talk is to present to you a tool with which to analyse and master this confrontation, intended to help those in charge of a brand in their prospective thinking on the future of this brand. I will first of all present the tool from...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Geneviève Ville

Company: BVA Group

June 15, 1986

Master and optimise the future of a brand (French)

The object of this talk is to present to you a tool with which to analyse and master this confrontation, intended to help those in charge of a brand in their prospective thinking on the future of this brand. I will first of all present the tool from...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Geneviève Ville

Company: BVA Group

June 15, 1986

From intuition to knowledge or implementing the intuition

In the contemporary cultural and economic context, launching a new product can only succeed if its technological evolution and market positioning correspond to the consumer's needs and stage of evolution. This first element is emphasised by the fact...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Veronique Laroche, Jean-Paul Chabanet

June 15, 1986