Resources Library by ANA

Causal modelling in marketing

The purpose of this communication is to expose the basic principles of causal modelling, and to examine its conditions of application to marketing research. It will be showed that these models are part of a "second generation" of multivariate...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Yves Evrard

June 15, 1984

What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector? (German)

This contribution considers the capability of different indicators of the overall consumer mood to make predictions about the building-savings market in the Federal Republic—the Allensbach Indicator and the Consumer Climate Index of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Dieter Schmid

June 15, 1984

Computer assisted decision making

In this paper we focus on a new research tool, that has become feasible due to the availability of interactive computer programs. We deal with the theoretical background, experimental development and applications of a program for computer assisted...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Robert De Hoog, Alfred E. Bronner

June 15, 1984

Highly developed research in less developed countries

The paper identifies a trend towards greater sophistication of research in the developing world, and considers how some of the practical issues posed by Third World markets - diversity, religion, culture, language and literacy, sampling problems and...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: David N. Aldridge

June 15, 1984

Evaluating the effectiveness of anti-drinking and driving advertising

Each year the Central Office of Information presents a campaign against Drinking and Driving at Christmas, and usually evaluates its effectiveness by surveys before and after the campaign. This paper describes an experiment to devise and test a...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Tony Twyman, Simon Godfrey, Robin Jones

June 15, 1984

Consumer response in an era of stagflation

In this paper the effects of stagflation on consumer response are determined. This study is part of a larger scaled study on modelling structural shifts in market response over time. In this paper some preliminary results together with some further...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Peter S.H. Leeflang, Frans W. Plat

June 15, 1984

Video-questionnaire©

Within the Marketing research area CFRO has been specialising in survey data processing, and in sophisticated data analysis. Having no field interviewers, CFRO did not manage the data collection process.

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Michel Franzkowiak, Elf France, Pierre Korber

June 15, 1984

Spending research money

What strategy should be adopted by researchers who want to help media planning? The traditional route has been to provide databases on media exposure, and these will continue to be required though their design, and access to them, could be improved....

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?

Author: Simon Broadbent

June 15, 1984

The financial market data service for establishments

The paper explains, how periods of economic instability have led to new demands for market research data amongst the suppliers of financial services. During times of stagnating or even reduced market research budgets, the structural survey of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Rolf Pfleiderer

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1984