Resources Library by ANA

Economy and impact in advertising

The aim of this paper is to suggest that the quality of advertising, in terms of cost effectiveness and increased impact can be greatly improved by the discovery of basic principles of creative communication. In order to examine this suggestion...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Michael S. Featherstone

August 1, 1975

A pre-test procedure which works

A communication model based upon exposure, information transmission and attitude change is proposed. Particularly the information transmission is dealt with in connection with a campaign for the Danish Railroads. This campaign has as its main purpose...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Erik Bache, Flemming Hansen

Company: AIM Create

August 1, 1975

The quality in research begins with a management philosophy

Quality in research has in our opinion two basic dimensions: 1. The quality in the production of market research (the market research concept); 2. The quality in the utilisation of market research (the total management concept). Very little attention...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Axel Damman, J. M. Grønneberg

August 1, 1975

Market studies: How to have good return of money (French)

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Leo Goldstein, Alain Zwilling

August 1, 1975

Influence of the utilization of multivariate techniques on the quality of studies (French)

After six years of utilization of multivariate techniques, we discover that these techniques have brought us along to conceive studies of a more complex structure as well as more clear in their basic assumptions. In this paper, we attempt to analyse...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Joseph Lion

August 1, 1975

British attitudes towards the European communities

In the spring of 1971 Social and Community Planning Research was invited by the European Movement to conduct a major survey of public attitudes to Britain and her possible links with the European Economic Community or Common Market. Like the polls,...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: James Spence

August 1, 1975

The New Jersey experiment

The purpose of this paper is to use the New Jersey Experiment (NJE) as a case study context in which to discuss the special problems social policy experimentation poses for the survey research community. Section I presents a brief overview of the...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Cheri T. Marshall

August 1, 1975

Survey research in developing countries

This paper discusses the general state of survey research in Egypt, with emphasis on public opinion surveys. It discusses, after reviewing the development of survey research, survey priorities, public opinion surveys, some methodological...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Nahed Saleh

August 1, 1975

A survey of market modelling practice

Our purpose in writing this paper is to rise above the level of technique and to begin a discussion of what makes market modelling work. What is being achieved with this field of technology, what is possible, and what form is modelling likely to take...

Catalogue: Seminar 1975: Market Modelling

Author: John Palmer

June 4, 1975