Resources Library by ANA

Understanding the online panellist

This paper analyses the motivation of why people belong to online panels and provides an understanding of the dynamics of the relationship and the implications this may have for our industry. A survey of a UK panel has shown four distinct motivation...

Catalogue: ESOMAR Panel Research Conference 2005

Author: Pete Comley

April 17, 2005

Online panels require expertise and knowledge far beyond the traditional market research skill set

This paper details how online panels require input from many disciplines outside normal market research practice and, most interestingly, involves what, to many, is the antithesis of market research, namely direct marketing.The paper solely refers to...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Alexander Braun, Chris Whittle

April 17, 2005

Research World (April 2005)

MR too has become increasingly international. The process of adapting the organisation, the concentration and the growth of international research has been client-driven. But just how well does the industry handle diversity in 2005? For several years...

Catalogue: Research World 2005

Author: ESOMAR B.V.

April 1, 2005

Eight foundation stones for successful innovation in market research

This paper shares the insights from continuous primary research over the past three years with 25 leading multinational and large domestic Australian clients exploring their current and emerging needs with respect to market research.The paper...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Mark Sundquist

March 25, 2005

Users attitudes toward return on marketing research

This paper describes the following: a short introduction of Japan's marketing research industry; future needs for marketing information among research users in Japanese leading companies; research users' attitudes toward marketing research and...

Catalogue: Asia Pacific 2005

Author: Kazuo Kobayashi

March 13, 2005

Next generation TV advertisement scheduling

This paper deals with the effective TV advertisement scheduling method based on the state-of-the-art data fusion methodology.It is derived from the empirical application results of TV advertisement scheduling in the actual situation that the proposed...

Catalogue: Asia Pacific 2005

Authors: Akito Nakai, Hiroshi Onishi

Company: Video Research Ltd.

March 13, 2005

Beyond the research repository

This paper draws on the authors' experience in implementing client side, market research department (MRD) portals for more than 20 organizations around the globe with research budgets ranging from $1 million to $100 million.It outlines the problems...

Catalogue: Asia Pacific 2005

Authors: Chris Forbes, Daryl Maloney McCall

March 13, 2005

Revue Française du Marketing (Mars 2005)

Le marketing est une discipline qui a beaucoup évolué ces 10 dernières années. LaRevue Française du Marketing s'est donné pour rôle d'accompagner ceschangements.Ce numéro de début d'année ouvre une réflexion sur 2...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

March 1, 2005

Client-driven convergence of the market research, CRM and competitive intelligence industries.

This paper presents a case study of an Australian employer association, Australian Business Limited, that developed a leading-edge 'insights' capability by bringing together into a single, integrated team its market research, market and competitive...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Helen Simpson

February 27, 2005