Back

Client-driven convergence of the market research, CRM and competitive intelligence industries.

Date of publication: February 27, 2005

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Helen Simpson

Abstract:

This paper presents a case study of an Australian employer association, Australian Business Limited, that developed a leading-edge 'insights' capability by bringing together into a single, integrated team its market research, market and competitive intelligence, CRM, and data mining capabilities that provided the insights underpinning the development and implementation of the organisation's 2001-2003 Strategic Plan. The paper outlines the evolution of the capability over the three-year plan and discusses how the approach and business model of its market research suppliers needed to adapt to a multi-disciplinary client team.

Helen Simpson

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Simpson, H. (2005a, February 27). Client-driven convergence of the market research, CRM and competitive intelligence industries.. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/client-driven-convergence-of-the-market-research-crm-and-competitive-intelligence-industries-