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Research reports

Attitudinal survey on new house development in Abram

The objectives of this research were:1. To examine the council house situation in Abram and surrounding districts, with specific reference to the waiting list for council houses and plans for future building.2. To identify private builders and estate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Attitudinal survey on new house development in Abram. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/attitudinal-survey-on-new-house-development-in-abram


Research reports

Report on Yeastvite food tonic tablets

The general objectives of this research were to assess reactions to:1. The Yeastvite Food Tonic Tablet concept: 'New Yeastvite Food Tonic Tablets contain natural yeast, grown as food; and are rich in vitamins to nourish the nerves and keep you full...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Report on Yeastvite food tonic tablets. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/report-on-yeastvite-food-tonic-tablets


Research reports

Report on qualitative research on Omadine shampoo

The objectives of this research were to examine the viability of the introduction of an Omadine shampoo containing a natural ingredient into the Silvikrin New Natural Range of Shampoos. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Report on qualitative research on Omadine shampoo. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-omadine-shampoo-stage-1


Research reports

Readership survey newspaper freesheets

Within the circulation area of the Lancashire Evening Post a number of Freesheet operations have been recently set up; these Freesheets claim to offer local businesses, especially the smaller retailers, a cost-effective advertising medium which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Readership survey newspaper freesheets. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/readership-survey-newspaper-freesheets


Research reports

Report on qualitative research on Project 046

The objectives of this research were to examine consumer reactions to:1. 'Napoleon' and 'Josephine' advertisements for Kensitas, with the headline: 'The World 's most valuable coupon';2. A set of new coupon designs for Kensitas;3. Pack designs for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Report on qualitative research on Project 046. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-project-046


Research reports

Qualitative research on Toffo commercials

The research was conducted to examine three commercialsdesigned as part of a series for TV advertising of Toffo. Each commercial uses the campaign phrase "Chew things overwith Toffo", and features different individuals presented witha problem in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Qualitative research on Toffo commercials. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-toffo-commercials


Research reports

Qualitative research on new Silvikrin commercial

The purpose of this research was to examine the commercial prior to the national launch and to ascertain :a) whether the advertising objectives have been successfully presented;b) whether the commercial makes any impact and creates interest in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Qualitative research on new Silvikrin commercial . ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-new-silvikrin-commercial-


Research reports

Product preference test on bathroom units

The objectives of this research were as follows:1. To. identify respondents' color preferences for kitchen units.2. To determine and evaluate respondents' preferences related to bathroom cabinets in terms of: Design, Size, Colour, Trim, Doors,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Product preference test on bathroom units. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/product-preference-test-on-bathroom-units


Research reports

Attitudinal research on Rolaids ant-acid tables

The objectives of this research were:1. To identify heavy and light users of antacids in relation to socio-economic factors.2. To identify the regular brands used, by name and type (i.e.liquid or tablet) and length of time they have been purchased.3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Attitudinal research on Rolaids ant-acid tables. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/attitudinal-research-on-rolaids-ant-acid-tables