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Research papers

Planning and implementing distribution policies

This paper outlines the basic steps that should be taken by manufacturers setting out to plan and implement distribution policies for their products. The steps relate specifically to mass market consumer goods and although many of the statistical...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: A.M. Rogers
November 1, 1969
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Citation

Rogers, A. (1969a, November 01). Planning and implementing distribution policies. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/planning-and-implementing-distribution-policies


Research papers

The development of food retailing in The Netherlands

The Netherlands can be characterised as a small, heavily urbanised country, with a quickly growing population. On one hand the population is very young, + 28% below 14 years of age, on the other hand rather old; 14% over 65 years. The western part of...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Benno Stoppelman
November 1, 1969
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Citation

Stoppelman, B. (1969a, November 01). The development of food retailing in The Netherlands. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/the-development-of-food-retailing-in-the-netherlands


Research papers

Experiments on an adaptive computer model of a distribution channel

The aim of the paper is to use computer simulation models of an entire industry's distribution channel as instruments of theory development. The major phenomena to be explained center around recent developments in distribution systems, resulting from...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Martin Pfaff
November 1, 1969
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Citation

Pfaff, M. (1969a, November 01). Experiments on an adaptive computer model of a distribution channel. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/experiments-on-an-adaptive-computer-model-of-a-distribution-channel


Research papers

Distribution of a British national daily newspaper

We are accustomed to think of a newspaper as a medium of advertising. We sometimes forget that a daily newspaper is a commodity in itself and as one of the most perishable of consumer goods it presents some very special problems. It is manufactured...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Authors: J. A. Farmer, N. L. Webb
November 1, 1969
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Citation

Farmer and Webb (1969a, November 01). Distribution of a British national daily newspaper. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/distribution-of-a-british-national-daily-newspaper


Research papers

Inventory management at store level for large distributors

For many years IBM has been conducting a long-range investigation into the future of retail data processing. It was and still is our aim to design methods and techniques which will allow an automatic replenishment of the items carried in department...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: H.J. Gehrig
November 1, 1969
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Citation

Gehrig, H. (1969a, November 01). Inventory management at store level for large distributors. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/inventory-management-at-store-level-for-large-distributors


Research papers

The importance of achieving adequate distribution when launching a new product

Lack of distribution can be a major cause of new product failure. But, what constitutes "adequate" distribution, and how should the manufacturer set about obtaining it. This is the subject of this paper presented in three closely-linked sections : 1....

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Authors: Johan Aucamp, B. Madell
November 1, 1969
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Citation

Aucamp and Madell (1969a, November 01). The importance of achieving adequate distribution when launching a new product. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/the-importance-of-achieving-adequate-distribution-when-launching-a-new-product


Research reports

Research on Lucozade labels in Eire

This report sets out the results of a hall test with Irish housewives on their reactions to New labels for Lucozade. The objectives of the research were:1. To ascertain consumer reactions to the new design;2. To contrast the two versions of the logo...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1969
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Citation

, C. (1969a, September 01). Research on Lucozade labels in Eire. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/research-on-lucozade-labels-in-eire


Research papers

Market research and forecasting the elasticity of demand and its analysis

All market research aims to fix the efficacy of the sales and to know the demand and the influence of certain factors upon the consumers' manifestations and their decisions. The determination of the necessities which must continually satisfy industry...

Catalogue: The European Marketing Research Review 1969
Author: Mihail C. Demetrescu
August 1, 1969
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Citation

Demetrescu, M. C. (1969a, August 01). Market research and forecasting the elasticity of demand and its analysis. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/market-research-and-forecasting-the-elasticity-of-demand-and-its-analysis


Research papers

The use of consumers panels for media selection

For the purpose of selecting the media for an advertising campaign designed to reach consumers, advertising men in France have hitherto had at their disposal information coming from two types of source wholly independent the one from the other : 1....

Catalogue: The European Marketing Research Review 1969
Author: Jean Bigant
August 1, 1969
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Citation

Bigant, J. (1969a, August 01). The use of consumers panels for media selection. ANA - ESOMAR. Retrieved June 10, 2026, from


https://ana.esomar.org/documents/the-use-of-consumers-panels-for-media-selection