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Videos

Philips Transformation. Shaping the future of healthy living

Opening keynote from Amanda Richards, Global Marketing Leader of Health and Wellness, Philips International, Netherlands.

Catalogue: Congress 2017: Visionary
Author: Amanda Richards
November 7, 2017
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Citation

Richards, A. (2017a, November 07). Philips Transformation. Shaping the future of healthy living . ANA - ESOMAR. Retrieved May 16, 2026, from


https://ana.esomar.org/documents/philips-transformation-shaping-the-future-of-healthy-living-


Videos

Greater than the sum of its parts

This paper outlines an analytic program developed internally at Microsoft to drive greater insight on the return on investment of the $1+ billion marketing budget, resulting in a fundamental shift in planning and budgeting for marketing across the...

Catalogue: Congress 2017: Visionary
Authors: Kishore Krishna, Michele Garner
November 7, 2017
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Citation

Krishna and Garner (2017a, November 07). Greater than the sum of its parts. ANA - ESOMAR. Retrieved May 16, 2026, from


https://ana.esomar.org/documents/greater-than-the-sum-of-its-parts


Videos

Cracking New Zealand's growing student loan debt problem

In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan...

Catalogue: Congress 2017: Visionary
Authors: Keith Taylor, Jocelyn Rout
November 7, 2017
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Citation

Taylor and Rout (2017a, November 07). Cracking New Zealand's growing student loan debt problem. ANA - ESOMAR. Retrieved May 16, 2026, from


https://ana.esomar.org/documents/cracking-new-zealand-s-growing-student-loan-debt-problem-9126


Videos

Love and trust underground

It's hard to measure the effect of advertising when your subject is on the move, underground!Measuring how we react to advertising in the laboratory or the home (where we are watching TV or maybe our mobile phone) is hard enough. Try to adequately...

Catalogue: Congress 2017: Visionary
Authors: Nicola Barrett, Robert Ellis
Company: COG Research Ltd.
November 7, 2017
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Citation

Barrett and Ellis (2017a, November 07). Love and trust underground. ANA - ESOMAR. Retrieved May 16, 2026, from


https://ana.esomar.org/documents/love-and-trust-underground-9134


Videos

The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action- a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary
Authors: Frank Buckler, Graeme Newell
November 7, 2017
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Citation

Buckler and Newell (2017a, November 07). The artificial creativity project. ANA - ESOMAR. Retrieved May 16, 2026, from


https://ana.esomar.org/documents/the-artificial-creativity-project-9138


Research papers

Cracking New Zealand's growing student loan debt problem

In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan...

Catalogue: Congress 2017: Visionary
Authors: Keith Taylor, Jocelyn Rout
October 31, 2017
×

Citation

Taylor and Rout (2017a, October 31). Cracking New Zealand's growing student loan debt problem. ANA - ESOMAR. Retrieved May 16, 2026, from


https://ana.esomar.org/documents/cracking-new-zealand-s-growing-student-loan-debt-problem


Videos

Cracking the code of impactful advertisement: How to appeal to both gen z and grown-ups?

How to craft a TV copy that Gen Z would enjoy with you? A work on the excited neurons. In the 21st century, new scientific sources emphasize that what we know about how people decide may be challenged (Kahneman, 2011). A number of behavioral...

Catalogue: Congress 2017: Visionary
Authors: Yener Girisken, Secil Hasegeli Yagli
Company: ThinkNeuro
October 30, 2017
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Citation

Girisken and Yagli (2017a, October 30). Cracking the code of impactful advertisement: How to appeal to both gen z and grown-ups?. ANA - ESOMAR. Retrieved May 16, 2026, from


https://ana.esomar.org/documents/cracking-the-code-of-impactful-advertisement-how-to-appeal-to-both-gen-z-and-grown-ups--9113


Videos

Defence preferences

Speech from Kancho Stoychev, President, Gallup International Association, Bulgaria.

Catalogue: Congress 2017: Visionary
Author: Kancho Stoychev
Company: Gallup International Association
October 26, 2017
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Citation

Stoychev, K. (2017a, October 26). Defence preferences. ANA - ESOMAR. Retrieved May 16, 2026, from


https://ana.esomar.org/documents/defence-preferences


Videos

From village to Virtual Reality

My Choices Foundation exists to give women and girls in India the choice to live lives free from abuse, violence and exploitation. It does this by addressing two of India's most pervasive and intractable issues: Domestic Violence and Sex Trafficking....

Catalogue: Congress 2017: Visionary
Author: Hannah Surabhi
October 26, 2017
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Citation

Surabhi, H. (2017a, October 26). From village to Virtual Reality. ANA - ESOMAR. Retrieved May 16, 2026, from


https://ana.esomar.org/documents/from-village-to-virtual-reality