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Defence preferences

Date of publication: October 26, 2017

Catalogue: Congress 2017: Visionary

Company: Gallup International Association

Author: Kancho Stoychev

Abstract:

Speech from Kancho Stoychev, President, Gallup International Association, Bulgaria.

Kancho Stoychev

Author

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Research Papers

Defence-inducing advertising

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: D. S. Leathar

 

September 1, 1980

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Citation

Leathar, D. S. (1980a, September 01). Defence-inducing advertising . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/defence-inducing-advertising-


Research Papers

The study of preferences in market research

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Jack G. Field

 

August 1, 1967

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Citation

Field, J. G. (1967a, August 01). The study of preferences in market research. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-study-of-preferences-in-market-research


Research Papers

Conjoint analysis of consumer preferences toward purchasing competing services

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Hans Mühlbacher, Arch G. Woodside

 

October 26, 1987

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Citation

Mühlbacher and Woodside (1987a, October 26). Conjoint analysis of consumer preferences toward purchasing competing services . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/conjoint-analysis-of-consumer-preferences-toward-purchasing-competing-services-


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Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Stoychev, K. (2017a, October 26). Defence preferences. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/conjoint-analysis-of-consumer-preferences-toward-purchasing-competing-services-