Resources Library by ANA

Advertising and marketing research (French)

Nowadays, it has become a trivial matter to note that the techniques of market studies have historically their first development. In the search by the industrials for a better profitability of their public expenditure. In the many studies which...

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: Philippe De Vendeuvre

June 15, 1956

Economic forecasts with special reference to field studies

I shall not specifically deal with economic forecasts of a general nature, but that I shall put the accent on market forecasts. It may well be reasoned that every market forecast presupposes a forecast of the business situation and of any expected...

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: Jan van Rees

June 15, 1956

Study for non-durables consumer goods (English and French)

Purchase periodicity is a problem of simple mathematic, but the remembrance kept by the buyer is a psychological problem in the sense of "uncertain knowledge and fragmentary of human mind facilitating our affinity with other men.

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: Pierre Lacoste

June 15, 1956

Fad and progress in motivation research

The following discussion will be limited to the consumer - why people buy and use a product - not only because this happens to be the field I know most about but because a good deal of the developments have been made in the field of consumer...

Catalogue: ESOMAR/WAPOR Conference 1955

Author: Herta Herzog

June 15, 1955

Methodological considerations regarding marketing research for consumer durable goods

Forecasts for the demand for durable goods have been attempt- ed both by national economists, managerial economists and sample survey experts. Different methods have been tried with varying success. The national economists in trying to forecast the...

Catalogue: ESOMAR/WAPOR Conference 1955

Author: Leif Holbaek-Hanssen

June 15, 1955

Navigating the Epic Journey to Net-Zero

On the epic journey to mitigate the effects of climate change, the transition to electric cars stands at a pivotal crossroads. Like Odysseus, we need to navigate the perils ahead?can we overcome the challenges and steer towards a cleaner, healthier...

Catalogue: Congress 2024

Authors: Richard Hebditch, David Voxlin

Companies: SKIM, Transport & Environment (T&E)

January 1, 1970

Rediscovering the Immigrant Journey

The global population is on the decline, proven by the lowest population growth rate ever (below 1%) owing to low fertility rates, causing us to peak at a projected 10.4 billion humans in 2086 before it falls (Ritchie et al., 2022). Thus, we are...

Catalogue: Congress 2024

Authors: Kuno Tucker, Arundati Dandapani

Companies: Manulife Wealth, Generation1.ca

January 1, 1970

Panel Discussion: Do We Actually Care about Data Quality?

Data quality isn?t just a technical checkbox, it?s the difference between insight and illusion. Poor data doesn?t just lead to bad decisions; it amplifies bias, erodes trust, and misrepresents reality. So is data quality a top purchase metric in our...

Catalogue: Congress 2025

Author:

Companies: Kantar, Prodege, Dynata, Cint, Procter & Gamble

January 1, 1970

Understanding the Impact of the Rising Cost of Living

Aims to explore the emotional, behavioral, and decision-making consequences of economic strain on individuals and households. This study isn?t just about inflation rates?it?s about human reactions, trade-offs, and adaptive behaviors in the face of...

Catalogue:

Author: Lester Sualog

Company: Bolt Insights

January 1, 1970