Resources Library by ANA

Database marketing research

The world of fact-based consulting has become very crowded of late. While marketing researchers may once have felt like they represented the voice of the consumer in a business world ignorant of true customer needs, marketing research today is but...

Catalogue: ESOMAR Net Effects 5 2002

Author: Andrew Elder

February 3, 2002

Strategy, development, and effects of www.heightmatters.com

This presentation describes the process of developing www.heightmatters.com, a patient community for parents of children suffering from growth hormone deficiency. The presentation focuses on the research, the development, the launch, and the...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Per Helbo, Anja Thrane

February 3, 2002

Research World (February 2002)

Opinion polls reflect the political situation and the economic development of countries. The diversity of both these conditions in Asia has led to an interesting range of situations.

Catalogue: Research World 2002

Author: ESOMAR B.V.

February 1, 2002

Revue Française du Marketing 2002 (N. 187)

Le marché mondial du luxe a connu un développement spectaculaire dans les années 80. Sontaux de croissance annuel était de 20% en 1984 puisde 25,5% en 1989. Les années 90 ont, bien sur, marqué un ralentissement certain, du fait d'un...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

February 1, 2002

Research World (January 2002)

In general research withstands recession better than other marketing services such as advertising and public relations, where there have already been redundancies in some countries. Clients need information when their businesses are doing badly, just...

Catalogue: Research World 2002

Author: ESOMAR B.V.

January 1, 2002

Research World (December 2001)

Understanding the process by which new ideas, products and services are picked up, communicated and adopted is key to the success of developing both new and old products. In each case, Early Adopters are the group to watch closely but how can they be...

Catalogue: Research World 2001

Author: ESOMAR B.V.

December 1, 2001

Selling Islamic finance to mr. Smith

In an environment of increasing product parity, the need to innovate has become critical. The key input for innovation is robust and insightful data from customers. Given this scenario, this paper explores the triggers and barriers that exist within...

Catalogue: Qualitative 2007

Authors: Kalika Tripathi, Dipen Mehta

Company: HSBC Holdings

October 28, 2001

Research World (October 2001)

The 2001 ESOMAR Congress in Rome involved no easy assumptions. Indeed there was a possibility, in the light of the unprecedented and tragic events of September 11, that the Congress would not take place. Making reference to the situation in his...

Catalogue: Research World 2001

Author: ESOMAR B.V.

October 1, 2001

Agent based models

Tipping points occur at that moment when news of a brand begins to spread in an infectious manner throughout the marketplace. Advances in science and computation are transforming the manner of finding insight to consumer activity. From this...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: Bruce Grey Tedesco

September 23, 2001