Agent based models

Date of publication: September 23, 2001

Abstract:

Tipping points occur at that moment when news of a brand begins to spread in an infectious manner throughout the marketplace. Advances in science and computation are transforming the manner of finding insight to consumer activity. From this transformation emerges agent-based modeling, a new tool to define and understand marketplace segments. This work uses direct examples as a method to present the application of technically rigorous concepts.

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