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Agent based models

Date of publication: September 23, 2001

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: Bruce Grey Tedesco

Abstract:

Tipping points occur at that moment when news of a brand begins to spread in an infectious manner throughout the marketplace. Advances in science and computation are transforming the manner of finding insight to consumer activity. From this transformation emerges agent-based modeling, a new tool to define and understand marketplace segments. This work uses direct examples as a method to present the application of technically rigorous concepts.

Bruce Grey Tedesco

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Research Papers

Exploring markets with agent-based computer simulations

Catalogue: Congress 2008: Frontiers

Authors: David Perroud, Roger A. Parker

 

September 26, 2008

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Citation

Perroud and Parker (2008a, September 26). Exploring markets with agent-based computer simulations. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/exploring-markets-with-agent-based-computer-simulations


Research Papers

Predicting the unpredictable

Catalogue: Congress 2005: Making A Difference

Authors: Roger A. Parker, David G. Bakken

Company: Harris Interactive (Europe)

September 21, 2005

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Citation

Parker and Bakken (2005a, September 21). Predicting the unpredictable. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/predicting-the-unpredictable


Research Papers

Experiences with circulation control by computer-based and supervision models

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Peter Eckhoff, Heino Stöwsand

 

November 1, 1979

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Citation

Eckhoff and Stöwsand (1979a, November 01). Experiences with circulation control by computer-based and supervision models. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/experiences-with-circulation-control-by-computer-based-and-supervision-models


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Citation

Tedesco, B. G. (2001a, September 23). Agent based models. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/experiences-with-circulation-control-by-computer-based-and-supervision-models