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Magazines

Research World (March 2000)

In a new book The grocers: the rise and rise of the super-market chains the authors Andrew Seth and Geoffrey Randall report an estimated 3% of an average adult life will be spent in a supermarket. "The store themselves partly reflect, and patently...

Catalogue: Research World 2000
Author: ESOMAR B.V.
March 1, 2000
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Citation

B.V., E. (2000a, March 01). Research World (March 2000). ANA - ESOMAR. Retrieved October 13, 2026, from


https://ana.esomar.org/documents/research-world-march-2000-


Magazines

Research World (February 2000)

Hewlett-Packard’s award-winning advertising campaign shows a car breaking down and an onboard computer automatically rescheduling flights, updating hotel bookings, calling home, calling a breakdown truck and a relief hire-car- all in one...

Catalogue: Research World 2000
Author: ESOMAR B.V.
February 1, 2000
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Citation

B.V., E. (2000a, February 01). Research World (February 2000). ANA - ESOMAR. Retrieved October 13, 2026, from


https://ana.esomar.org/documents/research-world-february-2000-


Magazines

Research World (January 2000)

For the first time ESOMAR is holding a Conference on Ethnic Marketing. Delegates will examine the rich dynamic cultural heritage with ethnic communities bring to society as whole, resulting in cultural behaviour which is absorbed, and which...

Catalogue: Research World 2000
Author: ESOMAR B.V.
January 1, 2000
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Citation

B.V., E. (2000a, January 01). Research World (January 2000). ANA - ESOMAR. Retrieved October 13, 2026, from


https://ana.esomar.org/documents/research-world-january-2000-


Research papers

Customer magazine publishing

This paper brings together, for the first time, data on the key national markets for customer magazines, as well as presenting the world's first generic research into the effectiveness of customer magazines. The results are based on research...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Author: Neil O'Brien
October 10, 1999
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Citation

O'Brien, N. (1999a, October 10). Customer magazine publishing . ANA - ESOMAR. Retrieved October 13, 2026, from


https://ana.esomar.org/documents/customer-magazine-publishing-


Research papers

Bank roles in developing relationships with business customers

This paper discusses a large research project conducted to investigate factors impacting on the relationship between banks and their business clients in Australia. A survey was conducted during February - March 1999 with 276 executives and financial...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Nexhmi Rexha
September 1, 1999
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Citation

Rexha, N. (1999a, September 01). Bank roles in developing relationships with business customers . ANA - ESOMAR. Retrieved October 13, 2026, from


https://ana.esomar.org/documents/bank-roles-in-developing-relationships-with-business-customers-


Research reports

ESOMAR Annual Market Study 1998

This report, that covers the 1998 market statistics, is the eleventh published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National Representatives and other...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1999
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Citation

B.V., E. (1999a, September 01). ESOMAR Annual Market Study 1998. ANA - ESOMAR. Retrieved October 13, 2026, from


https://ana.esomar.org/documents/esomar-annual-market-study-1998


Research papers

Asset management in changing retirement markets

In coming years, the global asset management market will be affected by changes in the business, investment and legislative environment. In particular, changes to the way in which companies organise the provision of retirement benefits to their...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: Mervyn Flack
September 1, 1999
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Citation

Flack, M. (1999a, September 01). Asset management in changing retirement markets . ANA - ESOMAR. Retrieved October 13, 2026, from


https://ana.esomar.org/documents/asset-management-in-changing-retirement-markets-


Research papers

Mapping cultural values for global marketing and advertising

This paper presents evidence that consumer behaviour varies with cultural patterns and that this variance is stable over time and will become increasingly manifest. Consumption behaviour, decision making, media behaviour and advertising behaviour are...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Marieke de Mooij
September 1, 1999
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Citation

de Mooij, M. (1999a, September 01). Mapping cultural values for global marketing and advertising . ANA - ESOMAR. Retrieved October 13, 2026, from


https://ana.esomar.org/documents/mapping-cultural-values-for-global-marketing-and-advertising-


Research papers

Beyond post-perestroika Russia and post-communism Eastern Europe

The constructs of individualism-collectivism are examined as a basis for understanding Social Change and emergent Consumer Segmentations in Central Eastern Europe. These cultural values at a macro level drive the emergence of consumer segmentations,...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Rupert K. Tower, Peter Cooper
September 1, 1999
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Citation

Tower and Cooper (1999a, September 01). Beyond post-perestroika Russia and post-communism Eastern Europe. ANA - ESOMAR. Retrieved October 13, 2026, from


https://ana.esomar.org/documents/beyond-post-perestroika-russia-and-post-communism-eastern-europe