Resources Library by ANA

The growth of market research in Asia and effects of globalization

This paper estimates the size of the market research industry and relates size and growth of the industry to (.DP, C.NP per capita and to the advertising industry with comparisons from developed countries in Europe and elsewhere. Analysis has shown...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: John Smurthwaite, Henri Wallard

Company: KANTAR TNS Malaysia

June 15, 1998

Beyond server log files

This paper identifies and discusses the weaknesses of server log file based web site measurement systems concluding that these systems are undercounting the real audience accessing web sites due to web pages being cached. The paper details and...

Catalogue: The Worldwide Internet Seminar 1998

Author: Andrew Jarrett

Company: KANTAR TNS Malaysia

June 15, 1998

The new generasians™

Youth-focused research studies of the past have been less than comprehensive in their coverage of the Asia Pacific region. It has been left to marketers and advertisers to decide whether the findings of North American or European studies can be...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Anthony Dobson, Duncan Morris

Company: Nielsen

June 15, 1998

Asian values

Personal values are a valuable tool in differentiating people and market segments. For many the concept of Asian Values has been offered as a reason why things are done differently in Asian countries. This paper looks at data from a study carried out...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: John Gabriel

June 15, 1998

Using research to improve global marketing

The paper describes how research was used to assist in the development of a relationship marketing programme designed to increase brand awareness and to position British Telecommunications and its family of alliances as a global telecommunications...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Jill Seabrooke, David Spilsbury

June 15, 1998

Brand valuation in telecommunications

This paper discusses alternative techniques for the valuation of brands and concludes that a brand audit based approach provides the most realistic method of assessment. Brand valuation techniques have been in existence for around ten years. Their...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Tom Blackett, Jane Reeve

June 15, 1998

Controlling TV household panel composition by dynamic viewing segments

This paper describes a panel management strategy using targets for household composition, including some related to rapidly changing Population characteristics. These targets may be used to control panel imposition through a stratification scheme or...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Jonathan Jephcott, Colm O’Muircheartaigh

Company: Nielsen

June 15, 1998

The measurement of commitment

This paper set out to describe the Conversion Model, its methodology and applications, as well as validations. In addition, some of the ways in which its results are being used by marketers were described. Applications of the Conversion Model...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Authors: Butch Rice, Jan Hofmeyr

June 15, 1998

Birds of a feather phone together

The fast development of mobile telephony in many countries has surprised many forecasters. However based on the results presented here we believe that using a value-based approach could have reduced the gap between projections and market reality ...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Michael Bjorn, Michel Ladet

June 15, 1998