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Magazines

Marketing and research today (May 1997)

In the first paper of this issue, the author confirms the opinion of the European BroadcastingUnion (EBU1993) that the definition of television viewing and the inclusion of programme appreciation are the two most salient issues left to be resolvedin...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1997
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Citation

B.V., E. (1997a, May 01). Marketing and research today (May 1997). ANA - ESOMAR. Retrieved October 12, 2026, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1997-


Magazines

Marketing and research today (February 1997)

Early in December 1996, ESOMAR organized a major international conference in Hong Kong. Thiswas the first event of its kind the Society has held in this part of the world and, judging by the response,the interest in future conferences and seminars is...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1997
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Citation

B.V., E. (1997a, February 01). Marketing and research today (February 1997). ANA - ESOMAR. Retrieved October 12, 2026, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1997-


Research papers

The holy grail at a bargain basement price?

This paper reports on AGB’s introduction of a new single source type survey into the New Zealand and Australian markets. Combining the industry accepted currencies of TV viewing and print readership the New Zealand model adds a product...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Geoff Isaac, Brian Milnes, Park Beede
November 11, 1996
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Citation

Isaac, Milnes and Beede (1996a, November 11). The holy grail at a bargain basement price?. ANA - ESOMAR. Retrieved October 12, 2026, from


https://ana.esomar.org/documents/the-holy-grail-at-a-bargain-basement-price-


Research papers

Media planning processes

As more and more companies market their brands at the multi-country level and as the media function in major international agencies continues to increase in stature, media research and systems personnel faced with the challenge of developing and...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Jayne Zenaty Spittler
November 11, 1996
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Citation

Spittler, J. Z. (1996a, November 11). Media planning processes. ANA - ESOMAR. Retrieved October 12, 2026, from


https://ana.esomar.org/documents/media-planning-processes


Research papers

Media research

This review looks at the media research services currently available in fourteen key Asia Pacific markets, namely: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, The Philippines, Singapore, South Korea, Taiwan, Thailand...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Andrew Green
November 1, 1996
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Citation

Green, A. (1996a, November 01). Media research . ANA - ESOMAR. Retrieved October 12, 2026, from


https://ana.esomar.org/documents/media-research-


Research papers

Brand share wars

A common theme across international markets is increasing brand competitiveness. The share wars between giant global brands, such as Coke and Pepsi, are well-publicised but, in all markets, researchers are being asked by clients to provide data with...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: John Archer
November 1, 1996
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Citation

Archer, J. (1996a, November 01). Brand share wars . ANA - ESOMAR. Retrieved October 12, 2026, from


https://ana.esomar.org/documents/brand-share-wars-


Research papers

Marketing in Asia

In this paper, we discuss research into marketing in Asia at three different levels, and briefly describe recent studies: Research into Asian markets; e.g. the acceptance of Australian native flowers and protea by Japanese consumers. Research into...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Geoff Alford
November 1, 1996
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Citation

Alford, G. (1996a, November 01). Marketing in Asia . ANA - ESOMAR. Retrieved October 12, 2026, from


https://ana.esomar.org/documents/marketing-in-asia-


Research papers

Transnationalisation of marketing strategies

Eastman Kodak, unlike many of the other top American corporations, has recognised that market potential for their products existed outside of the United States, and specifically in Asia, decades ago. Kodak has a long history in Japan. Kodak products...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: David Garrett, Simon Friend
November 1, 1996
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Citation

Garrett and Friend (1996a, November 01). Transnationalisation of marketing strategies . ANA - ESOMAR. Retrieved October 12, 2026, from


https://ana.esomar.org/documents/transnationalisation-of-marketing-strategies-


Research papers

A buyer's perspective

Marketing in Asia Pacific is poised to enter a new phase of consumer demand, requiring different marketing skills and approach. At a basic level, brand marketing is about focusing on consumer needs rather than on manufacture ability. This concept is...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Kay Broadbent
November 1, 1996
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Citation

Broadbent, K. (1996a, November 01). A buyer's perspective . ANA - ESOMAR. Retrieved October 12, 2026, from


https://ana.esomar.org/documents/a-buyer-s-perspective-