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Marketing and research today (May 1997)

Date of publication: May 1, 1997

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

Abstract:

In the first paper of this issue, the author confirms the opinion of the European Broadcasting Union (EBU1993) that the definition of television viewing and the inclusion of programme appreciation are the two most salient issues left to be resolved in people meter research. Furthermore, this article argues that the closest resemblance to real life is voluntary programme appreciation.

ESOMAR B.V.

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Citation

B.V., E. (1997a, November 01). Marketing and research today (November 1997). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-november-1997-


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Marketing and research today (February 1997)

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

 

February 1, 1997

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B.V., E. (1997a, February 01). Marketing and research today (February 1997). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1997-


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Marketing and research today (May 1992)

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

 

May 1, 1992

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B.V., E. (1992a, May 01). Marketing and research today (May 1992). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1992-


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×

Citation

B.V., E. (1997a, May 01). Marketing and research today (May 1997). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1992-