Back

Marketing and research today (May 1997)

Date of publication: May 1, 1997

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

Abstract:

In the first paper of this issue, the author confirms the opinion of the European Broadcasting Union (EBU1993) that the definition of television viewing and the inclusion of programme appreciation are the two most salient issues left to be resolved in people meter research. Furthermore, this article argues that the closest resemblance to real life is voluntary programme appreciation.

ESOMAR B.V.

Author

This is a long description of some author details.

This could also be of interest:

Magazines

Marketing and research today (November 1997)

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

 

November 1, 1997

×

Citation

B.V., E. (1997a, November 01). Marketing and research today (November 1997). ANA - ESOMAR. Retrieved February 16, 2026, from


https://ana.esomar.org/documents/marketing-and-research-today-november-1997-


Magazines

Marketing and research today (February 1997)

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

 

February 1, 1997

×

Citation

B.V., E. (1997a, February 01). Marketing and research today (February 1997). ANA - ESOMAR. Retrieved February 16, 2026, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1997-


Magazines

Marketing and research today (May 1992)

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

 

May 1, 1992

×

Citation

B.V., E. (1992a, May 01). Marketing and research today (May 1992). ANA - ESOMAR. Retrieved February 16, 2026, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1992-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

B.V., E. (1997a, May 01). Marketing and research today (May 1997). ANA - ESOMAR. Retrieved February 16, 2026, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1992-