Resources Library by ANA

The power of defensive innovation through turning headwinds into opportunities

Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation.

Catalogue: Insights Festival 2020

Authors: Kristin Hickey, James McLintock, Melanie Castro

Companies: Analogue Strategies, kubi kalloo, Estée Lauder Companies

September 15, 2020

2027, make your dream come true

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Catalogue: Congress 2017: Visionary

Author: Dirk Huisman

Company: SKIM

September 4, 2017

Data synthesis

Future focus, formally and informally, is integral to strategic planning. Those firms that do it systematically well outperform competitors that do not engage it in practice. There are a number of approaches to forecasting future growth. This paper...

Catalogue: MENAP Forum 2015: Leading Transformation

Author: Jeffrey Hunter

March 3, 2015

Digital trends forecast 2012

In this paper, we focus on four trend themes which we believe will be at the heart of the global consumer's relationship with the digital world in the years ahead. We will reference our robust research findings throughout, including commercial...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Author: Dominic Harrison

October 26, 2011

What can tobacco addiction teach us about consumer decision making?

This paper sheds light on how emotion, anxiety, reward, and hedonic forecast are involved in consumer behavior. The presenters seek to relate how changes in reward and hedonic forecast mechanisms in chronic tobacco use can help understand the way...

Catalogue: Congress 2011: Impact

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Cristina Blanco, Enrique Guarin

Company: Neurosketch

September 18, 2011

The future of forecasting is here

At the 2002 ESOMAR Congress, a paper entitled The Future of Simulated Test Markets (by Joseph Willke, ACNielsen BASES) made predictions about what life would be like in 2010 and the implications for STM models. 2010 is here, and it is the perfect...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Lee Markowitz

Company: Ipsos MRBI

September 15, 2010

Shoppers of Asia

Asia today has a population of more than 4 billion people, a market size which very few marketers can afford to ignore. As the region grows and the markets mature further, understanding and accommodating the various tastes, culture and the vast...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Himanshu Vashisthaz, Aruni Ghosh, Korakoj Nirutnapaphan

Company: Nielsen

April 20, 2010

Healthy business

Forecasting of new pharmaceutical products is in the midst of a revolution. Good forecasts must increasingly control for the impacts of health outcomes research, market access, pricing, and promotional response on usage and sales. Fortunately, the...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Author: Kenneth L. Sobel

March 3, 2010

The evolving role of in-house market research professionals

This paper intends to examine the role of today's in-house market research professionals within business organizations. Specifically, it will focus on:-how the in-house researchers' role have evolved in the past decade, -what are their...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Andy Kung, Grace Tse

April 7, 2009