Data synthesis
Abstract:
Future focus, formally and informally, is integral to strategic planning. Those firms that do it systematically well outperform competitors that do not engage it in practice. There are a number of approaches to forecasting future growth. This paper describes a process for integrating multiple data streams improving the predictive accuracy of forecasts and providing diagnostics that are richer. It additionally describes the challenges of integrating data streams that are not in the same format.
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