Resources Library by ANA

DVR impact is not 30-second shattering

ABC Television and ESPN conducted research to understand the impact of DVR technology on TV viewing behavior. The research suggests that interest in DVR is mainly driven by the importance of TV rather than by age or technology savvy, although...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Rachel Mueller-Lust, Artie Bulgrin

June 23, 2005

Product integration: The gold behind the American Music Awards

ABC in partnership with OMD conducted research to understand the advertising impact of a product integration during the American Music Awards (AMAs) telecast on November 14, 2004.The research compares brand and program metrics for the product...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Beth Uyenco, Rachel Mueller-Lust

Company: OMD Group

June 21, 2005

The beauty of enhanced TV

ABC Television and Initiative conducted research to quantify the impact of Enhanced TV (ETV), an interactive application employed during the primetime broadcast of Miss America on ABC Television, September 20th, 2003.Respondents were grouped into two...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television

Authors: David Ernst, Rachel Mueller-Lust

June 18, 2004

Measuring a difficult group

In any measurement system, there may be some groups that are more difficult to measure, or are perceived as more difficult to measure than others. In August of 1992, Nielsen started a program to address concerns about the accuracy of measurement of...

Catalogue: New Monograph Series Vol.9: Researching Youth

Author: Rachel Mueller Lust

August 1, 2000

The toughest challenge

This paper discusses the method developed by Nielsen Media Research to gather out-of-home television viewing for children in daycare, school and other situations. Utilizing a personal diary data collection tool, information was gathered from families...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Rachel Mueller-Lust

Company: Nielsen

June 15, 1998

Methodological research update

The paper summarizes the research and findings that contributed to the recent progress Nielsen Media Research has made in increasing the cooperation rate in the national people meter panel. The paper reports some of the research that aided in the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Barry Cook, Rachel Mueller-Lust

Company: Nielsen

June 15, 1996

Measuring a difficult group

In any measurement system, there may be some groups that are more difficult to measure, or are perceived as more difficult to measure than others. In August of 1992, Nielsen started a program to address concerns about the accuracy of measurement of...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Rachel Mueller-Lust

Company: Nielsen

May 1, 1994