Abstract:
In any measurement system, there may be some groups that are more difficult to measure, or are perceived as more difficult to measure than others. In August of 1992, Nielsen started a program to address concerns about the accuracy of measurement of children's and teens' television viewing. Eighteen child and teen specialists were hired and trained to work with people meter homes with children and teens from the initial installation of the metering equipment throughout the two year tenure in the panel. These specialists we call people meter representatives. They have backgrounds in teaching, social work, counselling and coaching and therefore have the background and skills to build strong rapport with children and teens.
This could also be of interest:
Research Papers
Measuring a difficult group
Catalogue: New Monograph Series Vol.9: Researching Youth
Author: Rachel Mueller Lust
 
August 1, 2000
Research Papers
A new method for measuring advertising effectiveness
Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Authors: Daniel Adam, John Parfitt
 
June 15, 1965
Research Papers
Difficult-to-measure targets
Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Debbie Solomon
 
June 15, 1992
