Resources Library by ANA

Brands Deserve Better

This paper introduces the nativity-based view (NBV), a new approach that drives targetingeffectiveness and media ROI with US Hispanics. It draws from a linear acculturation model anddeconstructs it. At its core, the NBV challenges the Hispanic...

Catalogue: Dynamic. Diverse. Digital

Author: Jake Beniflah

Company: The Center for Multicultural Science

June 20, 2022

Customer-centricity post-pandemic

In the groundbreaking Insights 2020 initiative, Kantar led a consortium which included LinkedIn, Wharton, ESOMAR and many others, and laid the foundation for understanding the importance of customer-centricity and the role of insights organizations...

Catalogue: Insights Festival 2020

Author: J. Walker Smith

Company: Kantar

September 17, 2020

Mutatis mutandis- The business value of insights

ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...

Catalogue: ESOMAR Publications

Author: Niels Schillewaert

August 14, 2020

Theory and back again: A researcher's tale

Join Zontziry 'Z' Johnson of Zappi for a presentation on the market research process and how it drives business decisions. Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization's efforts...

Catalogue: Webinars 2020

Authors: Jeffrey Henning, Zontziry Johnson, Angela Canin

Company: ZappiStore

July 8, 2020

Reaching consumers in the digital moments that matter

This research has been a key contributor to our Global Media Transformation. Helpings us shift from a Mass Reach Big brand story telling approach to adding a complimentary model of reaching consumers with signals in those digital moments that...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Nic Umana

Company: Mars Wrigley

June 18, 2020

Insights integration: Q&A Session

Q&A Session, Insights integration.

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Authors: Michelle Gansle, Greg Ambrose, Tara Murphy, Renata Policicio

June 11, 2020

Digital friendships in the time of COVID-19

In partnership with Reach3 Insights, Roblox is talking to thousands of players for a deep exploration of the evolution of friendships in the age of social distancing. Selfie videos submitted by hundreds of Roblox players provide rich visual and...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Maria Silvanskaya

June 11, 2020

Becoming customer obsessed at the Royal Bank of Scotland

With this presentation from the Royal Bank of Scotland, you will learn about how customer insights are helping the bank becoming 'Customer Obsessed'. 

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ian Goulding, Libby Watkinson

September 8, 2019

Client chat show: A take on how insight functions deal with a changing business environment

Customer insight is the number 1 capability for the C-suite, yet the perceived need for market research diminishes. Based on group discussions extra interviews with end-clients, we highlight the challenges CMI departments face and how they cope.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Niels Schillewaert, Begonia Fafian, Joseph Chen, Fenny Léautier

September 8, 2019