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Research reports

Consumer attitudes to Easter Eggs

The general objectives of this research were toincrease understanding of consumer attitudes tobuying Easter Eggs. More specifically: 1. To establish motivations for purchase, for whom, and how purchases for childrendiffer from adults;2. To look at...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1978
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Citation

, C. (1978a, May 01). Consumer attitudes to Easter Eggs. ANA - ESOMAR. Retrieved February 18, 2025, from


https://ana.esomar.org/documents/consumer-attitudes-to-easter-eggs


Research reports

Qualitative research into Project Ship

Beechams Ltd., are currently developing a sugar-freeconfectionery - type product named Aquafreshers which has benefited for the teeth.Previous qualitative research has identified apositioning that wouldappear to be reasonably viable. Accordingly, a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1978
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Citation

, C. (1978a, May 01). Qualitative research into Project Ship. ANA - ESOMAR. Retrieved February 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-project-ship


Research reports

Qualitative research into OFCH customer's attitudes

The total market volume for domestic central heatingoil is practically static. BP's objective to increasesales volume is therefore tantamount to seeking a gain in market share for the brand. The research program was therefore requiredto investigate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Qualitative research into OFCH customer's attitudes. ANA - ESOMAR. Retrieved February 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-ofch-customer-s-attitudes


Research reports

Qualitative research on Yorkie

The broad objectives of this research were to obtain detailedinformation about Yorkie, prior to the launch of the newchunky version of CDM in October 1977. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977
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Citation

, C. (1977a, November 01). Qualitative research on Yorkie. ANA - ESOMAR. Retrieved February 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-yorkie


Research reports

Motorists attitudes to Firestone Tyres

Previous research for Firestone has been limitedto a simple monitor of awareness and other basicmarket data. This research was designed to provide deeper and richer information on motorists andtheir attitudes to Firestone which can be used for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1977
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Citation

, C. (1977a, October 02). Motorists attitudes to Firestone Tyres. ANA - ESOMAR. Retrieved February 18, 2025, from


https://ana.esomar.org/documents/motorists-attitudes-to-firestone-tyres


Research reports

Consumer research on bathroom products

The Carron Company require information on consumerattitudes, needs and behavior concerning Bathroomproducts. This information will be used as inputfor aiding the company's plans to develop a coherentapproach to consumers and trade, including sales,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Consumer research on bathroom products. ANA - ESOMAR. Retrieved February 18, 2025, from


https://ana.esomar.org/documents/consumer-research-on-bathroom-products


Research reports

Qualitative research for Westclox

The agency is anxious to assess consumers' currentattitudes to alarm clocks generally and Westclox inparticular in an effort to predict any future competition from Quartz or other more modern timekeeping mechanisms and also to investigate the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research for Westclox. ANA - ESOMAR. Retrieved February 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-for-westclox


Research reports

Initial qualitative research on Colt 45, Breaker and Schlitz malt liquor

The objectives of this research were to undertake a preliminary investigation into the attitudes and motivationsof male drinkers of malt liquor to Colt 45 and Breaker, asa basis for considering a launch of Schlitz malt liquor inthe UK. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Initial qualitative research on Colt 45, Breaker and Schlitz malt liquor. ANA - ESOMAR. Retrieved February 18, 2025, from


https://ana.esomar.org/documents/initial-qualitative-research-on-colt-45-breaker-and-schlitz-malt-liquor


Research reports

Qualitative research on Dettol packaging and labels

Dettol is currently available in three consumer sizes. The smaller bottles areavailable in glass and the larger size in plastic. Allthe packs are in transparent flask-shaped containers,unique to Dettol. As part of a wider exercise aimed atreducing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Qualitative research on Dettol packaging and labels. ANA - ESOMAR. Retrieved February 18, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-packaging-and-labels